Visual Merchandising Executive

SEPHORA; Dubai; On-site; AED 134,000 - 234,000; Full time

Job summary

Sephora Dubai seeks a Visual Merchandising Specialist to translate creative briefs into clear in-store guidelines and displays, ensuring brand consistency and commercial performance.

You will develop planograms, manage fixtures, and coordinate seasonal updates, collaborating with retail teams, suppliers, and Product Specialists to optimize customer experience in our stores. Bilingual English/Arabic preferred for cross-market support.

Qualifications

• 2-3 years of in-store merchandising experience in beauty or GCC region preferred.
• Fluent in English and Arabic, both written and verbal.
• Strong understanding of planograms and visual merchandising principles.
• Proficient in Adobe Creative Suite is a plus.
• Excellent organizational skills and attention to detail.

Responsibilities

• Develop and maintain planograms to optimize product visibility and storytelling.
• Coordinate with suppliers on fixture design, production, and installation for cost efficiency.
• Manage fixture and pricing updates for seasonal launches and assortment changes.
• Conduct store visits to assess merchandising standards and opportunities for enhancement.
• Lead end-to-end execution of retail activations and temporary merchandising initiatives.

Skills

In-store merchandising

Adobe Creative Suite

Planogram development

Excel/PowerPoint

Bilingual English/Arabic

Tools

Adobe Photoshop

Adobe Illustrator

Microsoft Excel

PowerPoint

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

POSITION PURPOSE:

The Visual Merchandising Specialist executes visual merchandising concepts across stores and retail events to support brand consistency and commercial performance. This role translates creative briefs and product strategies into clear visual guidelines, displays, and in store executions. Working closely with retail, agencies and store teams, the position ensures high quality implementation, continuous optimization, and measurable impact on client experience and sell through.

You will excel and enjoy this position if you are ready to actively handle the following missions:

• Partner with Product Specialists and Global teams (when applicable) to develop merchandising concepts and fixture designs that meet Middle East consumer needs while accommodating various store formats and configurations.
• Coordinate with suppliers on fixture design, technical drawings, production, and installation, ensuring excellence in execution and cost efficiency.
• Develop and maintain planograms that optimize product visibility, customer flow, franchise share of business, and storytelling through category segmentation, routines, and color coding.
• Manage fixture and pricing updates for all seasonal launches and assortment changes, ensuring timely implementation across stores.
• Conduct regular store visits to assess merchandising standards, monitor display effectiveness, and identify opportunities for enhancement.
• Oversee the maintenance and upkeep of permanent fixtures, including supplier coordination and grid ordering.
• Support store openings, renovations, relocations, and closures through effective management of brand movements and merchandising installations.
• Partner with Product Specialists to forecast grid requirements for new launches, campaigns, and core assortment needs.
• Lead the end-to-end execution of retail activations and temporary merchandising initiatives.
• Align with Product Specialists on activation objectives, key product messages, consumer benefits, routines, and storytelling.
• Develop activation concepts and designs in line with global brand guidelines while adapting to local market insights and consumer preferences.
• Brief and manage suppliers to ensure high-quality implementation, timely delivery, and budget optimization.
• Collaborate with Retail teams and in-store experts to gather insights, evaluate activation performance, and identify best practices for future initiatives.
• Prepare and communicate launch updates, merchandising guidelines, pricing updates, and activation toolkits to stores in both English and Arabic.

Reporting and Budget Management:

• Prepare bi-annual competitive benchmarking reports covering permanent merchandising and promotional activations.
• Maintain and track visual merchandising budgets across permanent fixtures, activations, and maintenance projects on a monthly basis.
• Monitor project spending and identify opportunities for cost optimization while maintaining execution standards.

Do not hesitate to apply if you have:

• Experience: 2-3 years of in-store merchandising experience in the beauty industry within the GCC region.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign (ideal but not essential)
• Strong working knowledge of Microsoft Office applications, particularly PowerPoint and Excel.
• Experience with planogram development and visual merchandising principles is highly desirable.
• Fluent in English and Arabic, both written and verbal.
• Attention to detail & passionate about excellence in execution.
• Excellent organizational skills and ability to manage multiple projects simultaneously & prioritize tasks and meet deadlines
• Strong sense of design and creativity
• Ability to work & communicate effectively in a team environment

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference

Join us and belong to something beautiful