Vice President Marketing

Mackenzie Jones Middle East; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading regional marketing firm is seeking a Vice President of Marketing to develop and implement an integrated strategy across its hospitality and investment portfolios. The role demands extensive experience in marketing leadership, with a focus on aligning brand messaging and digital platforms to enhance customer engagement. Candidates should have a minimum of 12–15 years of experience, including executive leadership in tourism or destination branding.

Qualifications

• Minimum 12–15 years in marketing leadership roles, including 5+ years at executive level.
• Proven experience in leading marketing integration post-merger or within multi-entity organizations.

Responsibilities

• Develop and implement the integrated marketing strategy for the organization.
• Align brand, digital, and communication plans across various portfolios.
• Ensure consistent brand narrative across platforms.
• Represent Marketing at executive and board-level discussions.
• Monitor market trends to inform marketing positioning.

Skills

Marketing strategy development

Brand management

Digital marketing

CRM oversight

Market trend analysis

Education

Bachelor’s degree in Marketing, Communications, or Business Administration

Master’s degree in Marketing, Strategic Communication, or Brand Leadership

Job description

Vice President - Casino Marketing Domestic (UAE)

The VP of Marketing leads the integrated marketing and communications strategy for company’s portfolio of assets, ensuring unified brand representation and measurable market impact.

This role is pivotal in positioning the organization as a global destination and investment hub, while driving alignment between corporate, hospitality, and real estate marketing under the Group structure.

Responsibilities

• Develop and implement the integrated marketing strategy for the organization and Group entities.
• Align brand, digital, and communication plans across hospitality, real estate, and investment portfolios.
• Ensure consistent brand narrative, tone, and identity across all internal and external platforms.
• Represent Marketing at executive and board-level discussions, providing insights and strategic recommendations.
• Monitor market trends and competitor activities to inform long-term marketing positioning
• Oversee all digital and CRM platforms to ensure data-driven customer engagement.
• Develop and manage the Group Marketing budget, ensuring effective cost control.
• Establish key marketing KPIs and performance dashboards.
• Report campaign ROI and brand performance metrics to the COO and Executive Committee.
• Identify efficiency opportunities and negotiate optimal vendor partnerships.
• Oversee marketing spend alignment with strategic business priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business Administration.
• Master’s degree preferred in Marketing, Strategic Communication, or Brand Leadership.
• Minimum 12–15 years in marketing leadership roles, including 5+ years at executive level in hospitality, tourism, or destination branding.
• Proven experience in leading marketing integration post-merger or within multi-entity organizations.