Vice President and Head of Direct Sales, Abu Dhabi

National Bank of Ras Al-Khaimah PJSC; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading banking institution in Abu Dhabi is seeking a Vice President and Head of Direct Sales to drive the strategic growth of Retail Banking products. This role involves managing a large sales force, overseeing compliance with regulations, and enhancing customer experience. The ideal candidate will have strong leadership skills and a deep understanding of personal loans and credit cards.

Qualifications

• Proven ability to scale channels and deliver high-volume acquisition targets.
• Strong understanding of personal loan and credit card products.
• Ability to manage large teams and drive performance.

Responsibilities

• Develop and execute sourcing strategies for Retail Products.
• Drive acquisition through company tie-ups and innovative channels.
• Guide teams to manage customer portfolios and deepen relationships.
• Ensure adherence to regulatory guidelines and internal policies.
• Oversee day-to-day operations and maintain compliance.

Skills

Strategic leadership

Operational excellence

Market insight

Team management

Performance driving

Job description

About the Role:

As Vice President and Head of Direct Sales, you will lead the strategic growth of Retail Banking products through the in-house direct sales channel. This role reports directly to the EVP & Head of Customer Acquisition and is based in Abu Dhabi, UAE. You will be responsible for driving acquisition of Personal Loans and Credit Cards, managing a large sales force, and ensuring compliance with regulatory frameworks while delivering exceptional customer service.

What You’ll Be Doing:

• Develop and execute sourcing strategies for Retail Products (Credit Cards and Personal Loans), set KPIs, and lead a team of Business Development Managers, Team Leads, and Relationship Managers.
• Drive acquisition through company tie-ups, outdoor sales, and innovative sourcing channels. Monitor performance and ensure monthly targets are met.
• Guide teams to manage customer portfolios, deepen relationships, and identify new opportunities.
• Ensure adherence to regulatory guidelines and internal policies across all sales practices.
• Oversee day‑to‑day operations, ensure accurate booking of business, and maintain compliance with anti‑money laundering and other regulatory requirements.
• Analyze data, prepare reports, and develop solutions to meet business needs.
• Build team capability, foster development, and maintain high competency levels.
• Identify and implement process improvements to enhance efficiency and customer experience.

What We’re Looking For:

• A strategic leader with strong operational excellence and market insight.
• Proven ability to scale alternate channels and deliver high-volume acquisition targets.
• Strong understanding of personal loan and credit card products, market dynamics, and regulatory environment.
• Ability to manage large teams and drive performance in a competitive environment.