Vice President and Head of Direct Sales, Abu Dhabi

RAK BANK; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading financial institution in the UAE is seeking a Vice President and Head of Direct Sales to drive the growth of retail banking products. You will lead acquisition efforts for personal loans and credit cards, manage a large sales force, and ensure regulatory compliance while delivering outstanding customer service. Candidates should have a strong strategic vision, operational excellence, and the ability to scale channels effectively.

Qualifications

• Strategic leader with strong operational excellence and market insight.
• Proven ability to scale channels and deliver high-volume acquisition targets.
• Strong understanding of personal loan and credit card products.

Responsibilities

• Develop and execute sourcing strategies for retail products.
• Drive acquisition through company tie-ups and outdoor sales.
• Guide teams to manage customer portfolios and identify new opportunities.
• Ensure adherence to regulatory guidelines and internal policies.
• Analyze data, prepare reports, and develop business solutions.

Skills

Fostering teamwork

Persuasive communication

Networking & relationship building

Strategic thinking

Conceptual thinking

Process improvement

Strong analytical skills

Leadership skills

Job description

About the Role:

As Vice President and Head of Direct Sales, you will lead the strategic growth of Retail Banking products through the in‑house direct sales channel. This role reports directly to the EVP & Head of Customer Acquisition and is based in Abu Dhabi, UAE. You will be responsible for driving acquisition of Personal Loans and Credit Cards, managing a large sales force, and ensuring compliance with regulatory frameworks while delivering exceptional customer service.

What You’ll Be Doing:

• Develop and execute sourcing strategies for Retail Products (Credit Cards and Personal Loans), set KPIs, and lead a team of Business Development Managers, Team Leads, and Relationship Managers.
• Drive acquisition through company tie‑ups, outdoor sales, and innovative sourcing channels. Monitor performance and ensure monthly targets are met.
• Guide teams to manage customer portfolios, deepen relationships, and identify new opportunities.
• Ensure adherence to regulatory guidelines and internal policies across all sales practices.
• Oversee day‑to‑day operations, ensure accurate booking of business, and maintain compliance with anti‑money laundering and other regulatory requirements.
• Analyze data, prepare reports, and develop solutions to meet business needs.
• Build team capability, foster development, and maintain high competency levels.
• Identify and implement process improvements to enhance efficiency and customer experience.

What We’re Looking For:

• A strategic leader with strong operational excellence and market insight. Proven ability to scale alternate channels and deliver high-volume acquisition targets. Strong understanding of personal loan and credit card products, market dynamics, and regulatory environment. Ability to manage large teams and drive performance in a competitive environment.

Skills:

• Fostering teamwork, persuasive communication, networking & relationship building.
• Strategic thinking, conceptual thinking, and process improvement.
• Strong analytical and leadership skills with a focus on sustainable growth.