Vice President and Head of Direct Sales, Abu Dhabi

RAKBANK; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading bank in the UAE is seeking a Vice President and Head of Direct Sales to manage strategic growth in Retail Banking products. Responsibilities include driving acquisition for Personal Loans and Credit Cards, leading a large sales team, ensuring adherence to regulatory standards, and optimizing customer experiences. The ideal candidate will possess strong operational insights, a proven ability to scale sales channels, and experience in managing high-volume acquisition targets. This role offers a competitive, performance-linked compensation package.

Benefits

Competitive, performance‑linked compensation

Medical coverage for you and your family

Comprehensive life insurance

Inclusive and diverse workplace culture

Career development opportunities

Mentorship from industry experts

Qualifications

• Strategic leader with operational excellence and market insight.
• Strong understanding of personal loans and credit card products.
• Experience in managing large teams and achieving acquisition targets.

Responsibilities

• Lead the strategic growth of Retail Banking products.
• Drive acquisition through company tie-ups and outdoor sales.
• Ensure compliance with regulatory guidelines.

Skills

Fostering teamwork

Persuasive communication

Strategic thinking

Analytical skills

Leadership skills

Job description

About the Role:

As Vice President and Head of Direct Sales, you will lead the strategic growth of Retail Banking products through the in-house direct sales channel. This role reports directly to the EVP & Head of Customer Acquisition and is based in Abu Dhabi, UAE. You will be responsible for driving acquisition of Personal Loans and Credit Cards, managing a large sales force, and ensuring compliance with regulatory frameworks while delivering exceptional customer service.

What You’ll Be Doing:

• Develop and execute sourcing strategies for Retail Products (Credit Cards and Personal Loans), set KPIs, and lead a team of Business Development Managers, Team Leads, and Relationship Managers.
• Drive acquisition through company tie‑ups, outdoor sales, and innovative sourcing channels. Monitor performance and ensure monthly targets are met.
• Guide teams to manage customer portfolios, deepen relationships, and identify new opportunities.
• Ensure adherence to regulatory guidelines and internal policies across all sales practices.
• Oversee day‑to‑day operations, ensure accurate booking of business, and maintain compliance with anti‑money laundering and other regulatory requirements.
• Analyze data, prepare reports, and develop solutions to meet business needs.
• Build team capability, foster development, and maintain high competency levels.
• Identify and implement process improvements to enhance efficiency and customer experience.

What We’re Looking For:

• A strategic leader with strong operational excellence and market insight.
• Proven ability to scale alternate channels and deliver high‑volume acquisition targets.
• Strong understanding of personal loan and credit card products, market dynamics, and regulatory environment.
• Ability to manage large teams and drive performance in a competitive environment.

Skills:

• Fostering teamwork, persuasive communication, networking & relationship building.
• Strategic thinking, conceptual thinking, and process improvement.
• Strong analytical and leadership skills with a focus on sustainable growth.

What’s In It For You:

• Competitive, performance‑linked compensation.
• Medical coverage for you and your family.
• Comprehensive life insurance.
• Inclusive and diverse workplace culture.
• Career development and fast‑track growth opportunities.
• Mentorship from industry experts.