UX Copy Lead (Native English Speaker) | Leading Digital Bank - UAE

GSSTech Group; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital banking organization in the UAE is seeking a UX Copy Lead to shape content strategies across web and mobile platforms. The ideal candidate will have over 8 years of experience, particularly in the financial services sector, and possess a strong understanding of Human-Centred Design principles. This role demands creativity and the ability to engage users through compelling copy.

Qualifications

• 8+ years of relevant industry experience.
• Proven professional experience within corporate, financial services, or retail products.
• Strong creative ideation skills with the ability to turn concepts into engaging copy.

Responsibilities

• Help shape and deliver compelling content strategies across digital channels.
• Improve user experiences through strategic copywriting.

Skills

Human-Centred Design practices

CMS platforms

SEO principles

Basic HTML

Creative ideation skills

UX and instructional design principles

Education

Bachelor’s degree in English, Communication, Marketing, or related field

Job description

Overview

Are you a master of words with a passion for design thinking and crafting meaningful, human-centred experiences? We’re looking for a UX Copy Lead to join one of the UAE’s leading digital banking organisations. In this pivotal role, you’ll help shape and deliver compelling content strategies across our digital channels – web and mobile – that resonate with users and drive impact.

Education & Background

• Bachelor’s degree or higher in English, Communication, Marketing, or a related field.

Experience

• 8+ years of relevant industry experience.
• Proven professional experience within corporate, financial services, or retail products.
• Prior experience in Banking or Financial Services is a strong advantage.
• Exposure to working in the GCC region is preferred.

Knowledge & Skills

• In-depth understanding of Human-Centred Design practices.
• Skilled in CMS platforms, SEO principles, and basic HTML.
• Strong creative ideation skills with the ability to turn concepts into engaging copy.
• Solid grounding in UX and instructional design principles.
• A compelling portfolio showcasing a variety of successful, user-focused content.
• Proven track record of improving user experiences through strategic copywriting.
• Able to tailor tone and voice for different industries and audience types.

Behavioural Competencies

• A true collaborator and creative partner across teams.
• Solutions-focused with a proactive, can-do mindset.
• Excellent communicator with the ability to give and receive feedback constructively.
• Adaptable and resilient in high-pressure, fast-paced environments.
• Skilled at managing multiple workstreams and shifting priorities.
• Displays leadership by mentoring and enabling team members to adopt UX copy best practices.
• Embraces ambiguity and thrives in a dynamic digital landscape.