UI/UX Design Manager

Puffy; Dubai; On-site; AED 330,000 - 441,000; Full time

Job summary

A leading e-commerce brand seeks a Web Design Lead in Dubai. You'll own the end-to-end design process, embedding AI into workflows, and lead a team towards a creative AI-first model. With 7–10 years of experience in web design and a strong portfolio, you're passionate about innovative design solutions. The role involves close collaboration with the CEO, Growth team, and Engineering, aimed at significantly enhancing conversion rates and overall design efficiency.

Qualifications

• 7–10 years in web design for e-commerce, including 4+ years leading a design team.
• Portfolio demonstrating improvements tied to business metrics.
• Strong visual/motion craft and responsive design sensibility.
• Experience integrating GenAI tools into design workflows.
• Familiarity with AI-shaped UX patterns.

Responsibilities

• Own end-to-end web design for Puffy.com.
• Lead AI-first design and creative operations.
• Enhance design team's workflow to an agile model.
• Develop and execute A/B tests for conversion optimization.
• Communicate design decisions to the CEO and stakeholders.

Skills

Web design for e-commerce

Figma

Implementing GenAI tools

Conversational search

Multi-armed bandits

WCAG 2.2

Job description

Overview

The Opportunity: You\'ll own end-to-end web design for Puffy.com—a $1B+ e-commerce brand. Reporting directly to the CEO, you\'ll transform how the design team works by embedding AI into every workflow. The mandate: ship better designs, faster.

What You\'ll Own

1. AI-First Design & Delivery
   • AI-Powered Creative Operations: Use tools like Figma AI and Adobe Firefly to rapidly explore page layouts, hero concepts, PDP modules, and image/copy variants — always with human QA and brand guardrails.
   • Design for AI search & assistants: Create web experiences that work with conversational shopping (natural-language search, guided finders, Q&A on PDPs). Partner with engineering to implement semantic/LLM search UIs and chat patterns inspired by market leaders.
   • Personalization & recommendations (design side): Own the UI patterns (placements, card density, explainer microcopy, “why this” affordances) for on-site recommendations. Collaborate on rules/guardrails; validate with staged rollouts.
   • AI-driven experimentation (design practice): When surfaces are evergreen (banners, placements, recommendation modules), partner with Growth to use bandit allocation for faster wins; keep classic A/B for high-stakes causal changes.
   • Drive Efficiency: Develop, implement, and enforce an AI-first workflow for the design team. Systematically target and eliminate workflow bottlenecks. Leverage AI to dramatically reduce excessive design versioning and accelerate the path from concept to deployment, with a goal of cutting handoff time by 40%.
   • AI Content & Asset Operations: Build a prompt-library and review workflow for product copy, FAQs, size/fit guidance, policy explainers, and localized variants; ensure outputs are consistent with brand and legally sound. (Firefly/Express for imagery; LLMs for copy drafting.)
   • Accessibility with AI assist: Bake WCAG 2.2 into the design system; use AI-assisted audits (contrast, alt-text suggestions, focus order checks) and pair with manual reviews before release.
2. Core Web Design Leadership
   • Process & Team Operations: Enhance the design team\'s workflow from a sequential to an agile, collaborative model. Implement and lead rituals like kickoff huddles to eliminate information silos and idle time. Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output.
   • Site & LP ownership: Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs.
   • Design system: Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed.
   • Conversion Rate Optimization (CRO): Develop and execute a sophisticated roadmap of A/B tests and multivariate tests aimed at achieving and exceeding our add-to-cart conversion lift target.
   • Handoff & quality: Use Dev Mode and structured specs; partner closely with engineering for crisp builds; monitor regressions post-launch.
   • Stakeholder communication: Turn design decisions and experiment results into clear narratives for the CEO and cross-functional peers; run quarterly roadmap reviews.

What You Bring

• 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
• A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between optimization speed and causal certainty.
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.

Who You\'ll Work With

You\'ll lead the design function and collaborate daily with:

• CEO — Direct reporting line, weekly syncs
• Growth Team — Partner on A/B tests and experiments
• Engineering — Ship designs with Dev Mode handoffs
• Design Team — Your direct reports to mentor and develop

Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.

Your Trajectory Here

This isn\'t a static role. Design leaders at Puffy can expand into:

• Head of Product Design
• VP Creative
• Cross-functional leadership roles

What takes 4-5 years elsewhere happens in 1-2 here.

Next Steps

Click "Apply" to start your application today!