UGC & Creator Seeding Coordinator

Joud Coffee; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A dynamic coffee brand in Abu Dhabi is seeking a UGC & Creator Seeding Coordinator to develop and manage a micro/nano influencer program. You will discover local creators, manage a clean database, facilitate outreach, coordinate in-store visits, and track results. Ideal candidates should have 1-3 years of experience in social media or influencer marketing, be deeply familiar with TikTok/Instagram culture, and excel in communication. Join a creative environment with competitive benefits while promoting authentic content creation.

Benefits

Creative working environment

Competitive package

Staff benefits

Great coffee

Qualifications

• 1-3 years of experience in a related field with strong internships considered.
• Deep familiarity with Instagram & TikTok culture and trends in the UAE.
• Strong communication skills for writing friendly, on-brand messages.
• Comfortable working with spreadsheets to maintain a clean database.
• Must be based in UAE with flexibility for store visits.

Responsibilities

• Discover micro & nano influencers across social platforms.
• Build and maintain a structured creator/UGC database.
• Send outreach messages to invite creators for experiences.
• Coordinate visits with store teams for content capture.
• Track all deliverables including posts, engagement, and sentiments.
• Curate top-performing posts for marketing and reposting.
• Support marketing with paid collaborations as needed.
• Share weekly & monthly reports on invites and performance.

Skills

Influencer marketing

Social media management

Communication skills

Organization

Relationship management

Attention to detail

Content creation

Performance metrics analysis

Tools

Notion

Airtable

Canva

CapCut

Job description

We’re looking for a UGC & Creator Seeding Coordinator to build and run Joud’s micro/nano influencer and guest-seeding program. Your core mission is to find the right people, invite them in to experience Joud, and turn those visits into authentic content on their own channels.

You will discover local creators and regular guests, manage a clean database, handle outreach and invites, coordinate in-store visits, and track every post and result.

Key responsibilities

• Discover micro & nano influencers and content-savvy guests across Instagram, TikTok, Snapchat and other platforms.
• Build and maintain a structured creator/UGC database tagged by:
  • location & nearest outlet
  • platform & follower bracket
  • content style and aesthetic
  • audience profile and language
  • status (invited, confirmed, visited, posted, top performer, etc.)
• Qualify creators and regular users based on engagement, brand fit, aesthetic and authenticity.
• Send outreach messages/DMs to invite creators and guests for:
  • product tastings
  • new menu previews
  • store openings and special events
  • "come try it on us" experiences
• Coordinate visits with store teams: timing, table bookings, tasting sets, and any simple in-store "moments" that help them capture good content.
• Prepare light guidelines for visitors (key talking points, tags, handles, hashtags, disclosure requirements) while keeping their content authentic.
• Track all deliverables: who visited, what they posted, links, views, saves, engagement and sentiments.
• Curate the best-performing posts and pass them to the marketing team for reposting, ads, newsletters and in-store screens (with proper permissions).
• Regularly review the database to re-engage top creators and superfans.
• Support the marketing team with small paid collaborations when needed (briefs, basic agreements, tracking).
• Share weekly & monthly reports on:
  • number of invites / visits
  • content posted
  • performance highlights
  • learnings and next steps.

Requirements

• 1–3 years of experience in influencer marketing, social media, PR, community management or a similar role (strong internships/freelance also considered).
• Deep familiarity with Instagram & TikTok culture and trends in the UAE.
• Strong communication skills for writing friendly, on-brand DMs, emails and briefs.
• Highly organized and comfortable working with spreadsheets/Notion/Airtable to keep a very clean database.
• Relationship-driven mindset: you enjoy talking to people and building long-term connections.
• Attention to detail around brand fit, disclosure and simple guidelines.
• Fluent in English; Arabic is a strong advantage.
• Based in the UAE (preferably Abu Dhabi) with flexibility to occasionally visit stores during activations.

Nice to have

• Experience in F&B, lifestyle or fashion/beauty brands.
• Basic skills in Canva/CapCut or similar tools for light editing of content for reposting.
• Understanding of performance metrics (views, reach, engagement, saves, CTR).

What we offer

• A chance to build Joud Coffee’s creator and guest-seeding program from the ground up.
• Creative, fast-moving environment with room to experiment and grow.
• Close collaboration with marketing, brand and operations teams across multiple outlets.
• Competitive package, staff benefits, and—of course—great coffee.

If you love finding cool creators, sending smart invites, and turning real experiences into content that people actually want to watch, we’d love to hear from you.