Trade Marketing Supervisor

Savola Group; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading food and retail investment group is looking for a detail-oriented individual to manage in-store communication execution. This role involves quantifying requirements for in-store activities, supervising production, coordinating with merchandising teams, and analyzing sales performance. The ideal candidate should have excellent communication and analytical skills, with a proven ability to manage projects effectively. If you thrive in a fast-paced environment and enjoy optimizing in-store presence, we want to hear from you.

Qualifications

• Experience in managing in-store communication activities.
• Ability to track and analyze sales performance.
• Strong coordination skills with various stakeholders.

Responsibilities

• Quantify in-store communication requirements.
• Supervise production and ensure timely delivery.
• Monitor execution and effectiveness of in-store materials.

Skills

Planogram management

Communication skills

Analytical skills

Project management

Job description

In-store communication execution of POSMs and Displays:

• Quantify all requirements for an in-store communication activity.
• Initiate all needed requests related to an in-store activity with purchasing.
• Cascade all required artworks to suppliers.
• Collect and ensure alignment on production quotations from suppliers.
• Handel samples to be delivered for marketing and quality to approve.
• Supervise production with suppliers to be available on time.
• Coordinate delivery to merchandisers and implement on ground.
• Monitor and evaluate the execution of all in-store communication materials.
• Design sales-kit presenter containing all elements and materials needed for an in-store communication activity.
• Coordinate with all on-ground teams ensuring any required in-store demands are met keeping the shelf and off‑shelf presence up‑to‑date and within the standards of execution.

Promo manipulation:

• Track required promo volume forecast on a monthly basis.
• Communicate the required promo volume forecast to supply chain ensuring its in‑line with the agreed‑on activity sheet.
• Initiate all needed requests related to promo packaging materials with purchasing.
• Follow thorough to get the required approvals/feedback from all concerned stakeholders.

Shelf Presence

• Ensure all planograms are in‑line with existing range and latest pack designs.
• Supervise and lead communicating planogram adjustments and updates to merchandisers.
• Align with suppliers on all needed merchandising materials.
• Update sales force team with the latest packs designs.
• Ensure latest pack designs to be implemented in all flyer presence images and social media.
• Monitor and evaluate the execution of the planogram.
• Cascade all required tools needed by the merchandising team to implement the in‑store material.
• Develop execution standards and guidelines when it comes to implementing in‑store communication support for a specific campaign and/or an innovation.

Innovations

• Prepare all required listing templates and communicate them to concerned stakeholders.
• Dispatch all required listing samples to be delivered to sales team.
• Track listing status ensuring it is completed.

Analysis

• Prepare required analysis of sales performance!
• Conduct periodic reports of all in‑store executions implemented and analyze their impact on the business with quantifiable measurements.
• Share market visit results and recommendations.

Coverage

• Plan & monitor coverage by division, chain, territory along with sales team.
• Assess & communicate the results as per allocated budget.
• Update universe & recommend most relevant & efficient customers to activate as per budget to optimize the potential sales.

Distribution

• Distribution check v/s MSL by division, category, chain, and territory by (value/volume)

Highlight top & low performances to sales & marketing teams (category, sub‑category, product group, top 10, top 50%, top 80%, channel, territory, chain...)

• Compare Category performance with sales & marketing reports to identify business opportunities.
• Use the above tools to optimize the MSL recommendations and market gaps to cover.

ABOUT SAVOLA

At Savola, we know who we are and we know what we are doing.

We are the leading strategic investment holding group in the food and retail sectors across the MENA (Middle East, North Africa) region. We are proud of our Saudi heritage, our current international presence and the ethical business model that sets us apart. We think that companies perform best when they play to their strengths. For us, this means focusing our resources on building a strong portfolio of assets in the food and retail sectors. Through companies under our two entities, Savola Foods and Savola Retail, we now operate large numbers of grocery stores and produce everyday household staples loved by consumers in 50 countries. Our profits also come from stakes we hold in other companies in our core sectors and other industries.

https://www.savola.com/en/about-us