Trade Marketing Executive

IFFCO; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FMCG company in the United Arab Emirates is seeking a Brand Management professional to drive category value target achievement and manage sales strategies. Candidates should have at least 3 years of experience in Brand Management or Trade Marketing, alongside a Bachelor's Degree in Business or Marketing. The role involves planning, executing sales strategies for new product launches, and tracking sales performance. This opportunity is ideal for candidates with a strong understanding of consumer behavior and sales management.

Qualifications

• Minimum of 3 years of experience in Brand Management or Trade Marketing.
• Experience in consumer activations planning and execution.

Responsibilities

• Achieve category value targets and manage sales forecasting.
• Devise effective pricing strategies in a competitive market.
• Manage sales strategies for new product development and launches.
• Track performance of actual flyers against planned activities.

Skills

Financial Acumen

Trade Marketing and Category Management

Sales and Distribution Strategy Management

Consumer Behavior B2B and B2C

Planning & Decision Making

Customer Centricity

Education

Bachelor's Degree in Business, Commerce, or Marketing

Job description

Job Summary

JM Trade Marketign will assist teamin achieving theValue Target Achievement, Sales Strategies and data forTracking of Actual Flyer Vs. Planned

Roles & Responsibilities

• Assigned Category Value Target Achievement
• Monthly/Quarterly/Yearly Region-wise Category-wise Channel-wise Sales Forecasting
• Devise effective pricing in lieu of competition
• Category-wise spend management
• Sales strategies and programs for New Product Development/Launch and monitor performance in incubation stage
• Tracking of Actual Flyer vs. Planned
• Tracking of RSPs across Key Accounts and Retail
• Tracking of all annual contracts.

KPIs

• Volume & Value Achievement
• Category Profitability
• New Product Launches
• Implementing Merchandising & Activation Programs
• Region & Channel wise Forecasting
• Flyer Planning
• Target Setting
• Category Budget Management
• Planogram Execution

Work experience requirement

• Minimum of 3 years of experience in Brand Management or Trade Marketing at entry level in FMCG companies or Sales & Distribution businesses.
• Experience in involving in consumer activations planning and executions, tracking competitors intelligence and assisting in translating the findings directly in category sales planning.

Qualification

Bachelor Degreen in business, commerce and marketing.

Competencies

• Financial Acumen
• Knowledge of International and/or Local Laws and Regulations
• Trade Marketing and Category management
• Sales and Distribution Strategy Management
• Consumer Behavior B2B and B2C
• Communicating effectively
• Self and Team Management
• Planning & Decision Making
• Customer Centricity
• Ownership & Result Orientation