Trade Marketing Executive

IFFCO Group; United Arab Emirates; On-site; AED 80,000 - 120,000; Full time

Job summary

A leading FMCG company in the United Arab Emirates is looking for a Trade Marketing professional with a minimum of 3 years experience in Brand Management or Trade Marketing. The role involves achieving category value targets, conducting sales forecasting, devising competitive pricing strategies, and managing spend for each category. Candidates should possess a bachelor's degree in business, commerce, or marketing. This position emphasizes consumer activations and competitor intelligence.

Qualifications

• Minimum of 3 years of experience in Brand Management or Trade Marketing in FMCG companies.
• Experience in consumer activations planning and competitor tracking.

Responsibilities

• Achieve Value Target Achievement across assigned categories.
• Forecast sales monthly, quarterly, and yearly region-wise.
• Devise competitive pricing strategies.
• Manage spend effectively for each category.
• Develop sales strategies for new product launches.
• Track performance against planned targets.

Skills

Brand Management

Trade Marketing

Sales Forecasting

Consumer Activations

Competitor Intelligence

Education

Bachelor's degree in business, commerce, or marketing

Job description

JM Trade Marketign will assist teamin achieving theValue Target Achievement, Sales Strategies and data forTracking of Actual Flyer Vs. Planned

• Assigned Category Value Target Achievement


• Monthly/Quarterly/Yearly Region-wise Category-wise Channel-wise Sales Forecasting


• Devise effective pricing in lieu of competition


• Category-wise spend management


• Sales strategies and programs for New Product Development/Launch and monitor performance in incubation stage


• Tracking of Actual Flyer vs. Planned


• Tracking of RSPs across Key Accounts and Retail


• Tracking of all annual contracts.

KPIs

• Volume & Value Achievement


• Category Profitability


• New Product Launches


• Region & Channel wise Forecasting


• Flyer Planning


• Target Setting


• Category Budget Management


• Planogram Execution

Work experience requirement

• Minimum of 3 years of experience in Brand Management or Trade Marketing at entry level in FMCG companies or Sales & Distribution businesses.


• Experience in involving in consumer activations planning and executions, tracking competitors intelligence and assisting in translating the findings directly in category sales planning.

Qualification

Bachelor Degreen in business, commerce and marketing.

Knowledge of International and/or Local Laws and Regulations

Trade Marketing and Category management

Sales and Distribution Strategy Management