Subscription Revenue Operations Manager

General Motors; Dubai; Hybrid; AED 293,000 - 368,000; Full time

Job summary

A leading automotive company based in Dubai is looking for a Revenue Operations Manager to lead subscription-related communications and initiatives. This role involves developing revenue strategies and optimizing customer journeys, focusing on acquisition and retention. The ideal candidate will have over 5 years of digital marketing experience, demonstrating a track record in performance-driven campaigns. The company offers a hybrid work arrangement, allowing flexibility in workplace location.

Qualifications

• 5+ years of SRM or digital marketing experience, focusing on subscription marketing.
• Proven track record of leading digital-first campaigns across channels.
• Strong financial and performance management skills.

Responsibilities

• Lead subscription marketing communications and initiatives.
• Develop and execute revenue strategies across acquisition and retention.
• Analyze revenue performance and define pricing structures.

Skills

Digital marketing experience

Performance-driven campaign management

Audience segmentation strategies

Strong communication skills

Leadership experience

Tools

CRM tools

Digital marketing platforms

Job description

Work Arrangement

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office a minimum of three times per week, or another frequency dictated by the business, with the remainder of the week worked remotely.

​The Role​

As GM accelerates its Subscription business and focuses on profitable revenue growth, the Revenue Operations Manager will lead all subscription‑related communications and initiatives across Safety & Technology plans and emerging services. This role transforms GM’s in‑vehicle connectivity innovations into revenue‑generating opportunities by sitting at the intersection of sales strategy, product, and personalized communications. The manager will own all 1:1 direct communications (email, WhatsApp, in‑app, etc.) and customer journeys that drive acquisition, retention, upgrades, reactivations, and overall customer value. Working closely with CRM, content, analytics, product, commercial, and agency partners, this role is responsible for delivering measurable improvements in KPIs such as acquisition, churn, ARPU, and CLV. The Revenue Operations Manager will be responsible for optimizing every customer interaction across the lifecycle to achieve revenue targets.

​What You’ll Do​

• Lead 1:1 subscription marketing communications and initiatives (email, WhatsApp, in‑app, in‑vehicle, SMS, direct mail, 1:1 paid media), reporting to the Head of Marketing.
• Develop and execute subscription revenue strategies across acquisition, retention, upsell/cross‑sell, and reactivation, owning and optimizing key KPIs (CLV, ARPU, churn, conversion rates).
• Design, implement, and continuously improve customer journeys for acquisition, post‑trial retention, engagement, winback, loyalty, and promotions using behavioral and transactional data for precise targeting.
• Analyze revenue performance, identify growth opportunities, and define/iterate pricing structures, promotional tactics, and bundling offers in collaboration with sales, product, and commercial teams.
• Initiate and lead CRM/SRM strategies for personalized communication, ensuring compliance with data privacy and communication regulations (e.g., GDPR, SPAM).
• Manage cross‑functional partnerships with Field/Sales, Finance, Brand, Digital Marketing, Product Marketing, CX, and external agencies to create, execute, and optimize performance‑driven campaigns.
• Lead and develop a team and agency partners, overseeing performance, budgets, contracts, and 90‑day rolling communication plans while fostering a test‑and‑learn, performance‑oriented culture.

​Your Skills & Abilities (Required Qualifications)​

• 5+ years of SRM or digital marketing experience, ideally focused on subscription marketing and revenue generation.
• Proven track record leading innovative, performance‑driven, digital‑first campaigns across addressable 1:1 channels (email, mobile, in‑app, paid media, etc.).
• Expertise in integrated and automated marketing campaigns, audience segmentation strategies, and data‑driven initiatives to drive acquisition, retention, and monetization.
• Strong leadership experience building and leading high‑performing teams, with the ability to influence cross‑functional stakeholders and manage complex, multi‑channel projects.
• Proficiency with modern marketing tools and platforms, data analysis, 1:1 and addressable technologies, AI/ML‑driven targeting, and digital marketing channels.
• Strong financial and performance management skills, including ownership of KPIs such as CLV, ARPU, churn, and conversion rates.
• Excellent communication and executive presentation skills, with the ability to simplify complexity and drive alignment.
• Demonstrated experience developing and leading agency teams, mentoring junior talent, and creating a disciplined culture of execution and continuous improvement.
• Ability to identify issues and opportunities across the customer lifecycle and convert them into actionable, measurable solutions.

​What Will Give You A Competitive Edge (Preferred Qualifications)​

• Experience in technology or automotive brand marketing, especially where connectivity, digital services, or subscriptions are core to the offering.
• Background in systems analysis, experience design, and/or UX related to digital and in‑vehicle experiences.
• Deep experience managing multiple agencies and partners across creative, media, CRM, and data/analytics.
• Hands‑on experience applying AI/ML models for audience targeting, next‑best‑offer, or personalization at scale.
• Strong track record of leading cross‑functional initiatives that span product, marketing, sales, and CX to deliver revenue growth.
• Passion for people leadership, including mentoring, coaching, and supporting individual development, even in matrixed environments without direct authority.