Strategic Director, Digital Marketing & Communications

Siemens; Dubai; Hybrid; AED 90,000 - 120,000; Full time

Job summary

A leading global engineering company is seeking a Head of Digital Communications & Marketing in Dubai. The ideal candidate will develop and execute comprehensive digital strategies, manage digital campaigns, and lead a team to enhance brand visibility in the Middle East. Candidates must possess a degree in Marketing, experience in B2B environments, and familiarity with digital marketing tools like Salesforce and Sprinklr. This role offers 2-3 days of mobile work per week and emphasizes a diverse and inclusive culture.

Benefits

Mobile work flexibility

Diverse and inclusive culture

Learning and development opportunities

Qualifications

• Proven track record of leading digital strategies in large, matrixed B2B organizations.
• Strong command of advanced digital marketing tools.
• Ability to optimize campaigns across various digital channels.

Responsibilities

• Own and execute the digital communications strategy for Siemens Middle East.
• Lead end-to-end digital campaigns to drive awareness and engagement.
• Build relationships with key digital partners and vendors.

Skills

Digital strategy development

SEO

Predictive analytics

Digital content strategy

Cross-functional collaboration

B2B digital marketing

Marketing automation

Education

Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Sprinklr

Eloqua

Marketo

Job description

A leading global engineering company is seeking a Head of Digital Communications & Marketing in Dubai. The ideal candidate will develop and execute comprehensive digital strategies, manage digital campaigns, and lead a team to enhance brand visibility in the Middle East. Candidates must possess a degree in Marketing, experience in B2B environments, and familiarity with digital marketing tools like Salesforce and Sprinklr. This role offers 2-3 days of mobile work per week and emphasizes a diverse and inclusive culture.