Strategic Creative Lead for Brand Campaigns & Experiences

Foreground Consultancy; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading creative agency in Abu Dhabi is seeking a Creative Strategist to shape innovative campaigns and branding strategies. The ideal candidate will bring at least 6 years of experience in creative strategy and have a strong understanding of digital and experiential marketing. This role involves collaborating with cross-functional teams and presenting to clients. Candidates familiar with the GCC market will be preferred.

Qualifications

• Minimum 6 years experience in creative strategy, brand planning, or related roles within agency or brand environments.
• Strong track record of developing successful strategies for leading brands and campaigns.
• Excellent analytical, research, and storytelling skills.
• Exceptional communication and presentation abilities.
• Experience with digital, social, and experiential marketing.
• Familiarity with the GCC market and regional cultural nuances is preferred.

Responsibilities

• Lead the development of creative strategies for integrated campaigns, branding, and event activations.
• Conduct market research, audience profiling, and competitive analysis to inform strategy.
• Translate insights into clear, actionable briefs for creative, design, and content teams.
• Collaborate with creative, account management, and production teams to ensure strategic alignment and execution.
• Present strategic recommendations and creative concepts to clients and internal stakeholders.
• Track and analyze campaign effectiveness, providing recommendations for continuous improvement.
• Support new business pitches and proposal development with strategic input.
• Stay abreast of industry trends, digital innovation, and cultural insights relevant to the agency's work.

Skills

Briefs

Competitive Analysis

Analysis

Branding

Account Management

Advertising

Campaigns

Continuous Improvement

Market Research

Strategy

Research

Planning

Design

Marketing

Business

Communication

Management

Education

Bachelor's or Master's degree in Marketing, Communications, Advertising, or a related field

Job description

A leading creative agency in Abu Dhabi is seeking a Creative Strategist to shape innovative campaigns and branding strategies. The ideal candidate will bring at least 6 years of experience in creative strategy and have a strong understanding of digital and experiential marketing. This role involves collaborating with cross-functional teams and presenting to clients. Candidates familiar with the GCC market will be preferred.