Social Media Specialist

RAPP; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading precision marketing agency in Dubai is seeking a Social Media Specialist to manage and grow clients' social media presence. The role demands strong bilingual communication skills in both Arabic and English, alongside experience in social media management. Responsibilities include developing content calendars, creating engaging captions, and monitoring community interaction. The position offers a hybrid work model that promotes flexibility while fostering collaboration among team members.

Benefits

Hybrid work model, allowing two days of remote work weekly

Qualifications

• 1–2 years of experience in social media management, preferably in an agency.
• Strong understanding of social platforms and content formats.
• Basic understanding of social media analytics and KPIs.

Responsibilities

• Develop monthly content calendars aligned with campaign objectives.
• Write engaging captions and TOVs adapted to platforms.
• Monitor and respond to community engagement.

Skills

Bilingual communication skills

Content creation

Social media management

Copywriting skills

Proactivity

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

RAPP Dubai is looking for a Social Media Specialist to join our award-winning Account Leadership team.

WHO WE ARE

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leveraged data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE

RAPP MENA is looking for a Social Media Specialist to manage and grow clients’ social media presence. The role requires strong content creation sense, platform understanding, and the ability to work closely with account, creative, and strategy teams in a fast-paced agency environment.

This role requires bilingual communication skills, with the ability to engage confidently in both Arabic and English.

YOUR RESPONSIBILITIES

• Develop monthly content calendars aligned with campaign objectives.
• Write clear, engaging captions and TOVs adapted to each platform.
• Coordinate with creative teams on visuals and videos.
• Monitor and respond to comments, messages, and community engagement.
• Track performance and prepare reports with insights and recommendations.
• Stay updated on local social trends, formats, and platform updates.
• Support campaign launches and real-time activations.

REQUIRED SKILLS

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–2 years of experience in social media management (agency experience preferred).
• Strong understanding of social platforms and content formats.
• Good copywriting skills in English & Arabic.
• Basic understanding of social media analytics and KPIs.
• Familiarity with reporting tools and native platform insights.
• Organized, proactive, and able to manage multiple accounts.
• Comfortable working independently under deadlines.

Our Hybrid Work Model

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we’d like.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.