Social Media Specialist

Remote DXB; Dubai; On-site; AED 134,000 - 234,000; Full time

Job summary

Remote DXB in Dubai seeks a Social Media Specialist to craft engaging content for Instagram and TikTok, manage calendars, and coordinate with photographers and influencers. The role focuses on showcasing beauty salon services while maintaining brand identity.

Ideal candidates will have English communication skills and a strong sense of current beauty trends, with a track record of creating high-quality social media content.

Qualifications

• Experience as Social Media Specialist in a beauty salon.
• Strong understanding of beauty industry trends.
• Experience creating content for Instagram and TikTok.
• Excellent written and verbal English communication.

Responsibilities

• Develop and manage engaging content across social media platforms.
• Create and execute monthly content calendars aligned with objectives and promotions.
• Develop creative ideas including reels, stories, photos, and videos.
• Collaborate with photographers, videographers, and influencers to produce content.
• Manage daily social media activities including scheduling, posting, and engagement.
• Monitor performance and prepare reports with improvement recommendations.
• Ensure all content reflects brand identity and salon standards.

Skills

Social media management

Content creation

Instagram

TikTok

English communication

Job description

Responsibilities

• Develop and manage engaging content across social media platforms
• Create and execute monthly content calendars aligned with business objectives and promotions
• Develop creative content ideas including reels, stories, photos, and videos
• Collaborate with photographers, videographers, and influencers to produce high-quality content
• Manage daily social media activities including scheduling, posting, and community engagement
• Monitor social media performance and prepare reports with recommendations for improvement
• Ensure all content reflects the brand identity and standards of the beauty salon

Requirements

• Previous experience as a Social Media Specialist or similar role within a beauty salon
• Strong understanding of beauty industry trends and treatments
• Proven experience creating content for Instagram and TikTok
• Excellent written and verbal communication skills in English

Preferred Qualifications

• Strong photography, videography, and content editing skills
• Knowledge of social media analytics and paid campaigns
• Proficiency in additional languages