Social Media Manager (Public Relations)

FIVE Hotels and Resorts; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A luxury hospitality group in Dubai is seeking a professional for C-suite social media management, focusing on content creation and engagement for senior leadership. Candidates should have a degree in marketing or similar, and experience in managing social media for executives is essential. A strong understanding of corporate communications and the ability to work in fast-paced environments is required. This role offers opportunities to shape high-impact social media strategies while supporting the executive brand presence.

Qualifications

• Experience supporting senior executives in social media management.
• Strong understanding of corporate communications.
• Demonstrated capability in videography, photography, and editing.

Responsibilities

• Lead social media strategy for executive presence.
• Own end-to-end delivery of executive social content.
• Capture high-quality photo and video content.

Skills

Social media management

Content creation

Corporate communications

Videography and photography

Organizational skills

Attention to detail

Collaboration

Fluency in English

Education

Degree in marketing, advertising, or communications

Job description

Dubai, United Arab Emirates | Posted on 01/14/2026

Are you ready for a role spanning both FIVE Hotels and Resorts and The Pacha Group, supporting group-wide objectives across hospitality, lifestyle, and entertainment?

FIVE and The Pacha Group share a unified culture that brings together contemporary hospitality innovation with a longstanding creative influence rooted in music, entertainment, and Ibiza, informing how experiences are designed and delivered across the group.

This is a cross-functional role spanning FIVE Hotels and Resorts and The Pacha Group, with a primary focus on C-suite social media management. Sitting within Public Relations, it works closely with senior leadership and calls for sound judgement, discretion, and a strong understanding of reputational, corporate, and communications considerations.

The position is high-impact and hands-on, combining strategy, content creation, publishing, and day-to-day management. While selective support for broader group platforms is included, the core focus remains executive social media, rather than consumer brand marketing. Flexibility is essential, including the ability to work inline with C-suite schedules, with availability outside standard working hours and travel when required.

Join now and get ready to take your career to new heights.

The Candidate

You are a self-starter who brings experience supporting senior executives, with a strong understanding of corporate and leadership social media, and the flexibility to work in a fast-paced environment where high standards and shared responsibility matter. A structured approach, sound judgement, and attention to detail support consistent delivery, even when priorities shift.

The ability to work confidently with colleagues and stakeholders across different teams is essential, as collaboration sits at the heart of how we work across our properties. A positive, solutions-focused mindset, combined with a willingness to take ownership, helps maintain quality, accountability, and a professional team culture.

What We’re Looking For

• A degree in marketing, advertising, communications, or equivalent professional experience in social media management or a related role is preferred.
• Proven experience managing social media for senior executives or leadership teams, with a strong emphasis on building and maintaining a personal brand presence within hospitality, lifestyle, entertainment, or food and beverage environments.
• A strong understanding of corporate communications, reputational awareness, and leadership positioning, with experience supporting C-suite executives through social and digital channels.
• Demonstrated hands-on capability in videography, photography, and editing, with the ability to create content independently and in fast-moving, on-the-go environments.
• Proven ability to develop and deliver end-to-end content strategies, including content capture, editing, copywriting, publishing, and engagement management.
• Experience working across both corporate and B2C public relations activation, with the ability to balance leadership-facing communications and brand-aligned storytelling.
• Fluency in written and spoken English. Additional languages are an advantage.
• Comfortable operating in fast-paced, high-output environments, with the ability to manage complexity, ambiguity, and shifting priorities with confidence.
• Demonstrates professionalism, discretion, and sound judgment when working closely with C-suite leaders.
• Strong organizational skills, attention to detail, and the ability to manage shifting priorities and deadlines.
• Confidence working independently, with sound judgment and a proactive approach to delivery.
• Demonstrates a strong ability to work independently, showing initiative, reliability, flexibility, and a willingness to work beyond standard hours when required.

Key Responsibilities

• Lead the social media strategy, content creation, publishing, and engagement for the Chairman and Chief Executive’s social media presence, ensuring alignment with leadership positioning, corporate communications objectives, and reputational considerations.
• Own end-to-end delivery across executive social content, including ideation, content capture, editing, copywriting, publishing, and community management.
• Capture and deliver high-quality photo and video content independently, often in live or fast-moving environments, including events, leadership engagements, and travel.
• Exercise sound judgment, discretion, and confidentiality when managing content involving senior leadership and sensitive communications.
• Ensure consistency, clarity, and professionalism across all executive-facing social media activity.
• Act as an internal content resource with flexible availability, including evenings, weekends, and during C-suite travel, to support timely and live content capture as required.
• Manage day-to-day community engagement across executive platforms, including comments and direct messages, in line with approved brand and public relations guidelines.
• Work closely with the Director of Public Relations to ensure alignment between social media activity, corporate messaging, and broader Public Relations priorities.
• Provide secondary support for designated platforms, including social content updates and basic website content management for corporate and foundation websites.
• Respond promptly to time-sensitive content and communication requests, maintaining reliability and consistency of output.
• Monitor performance, engagement, and audience behaviour across managed platforms, providing insights and recommendations to support continuous improvement.
• Stay informed on platform updates, trends, and best practices relevant to executive and corporate social media management.

The Team

Our teams bring together people from diverse backgrounds who take pride in their work and value professionalism, collaboration, and creativity. Our employees deliver memorable experiences, supported by an environment that encourages high standards, individuality, and a shared sense of responsibility. This is an environment shaped by like-minded individuals who are motivated, engaged, and committed to doing their best, while also recognising the importance of energy, balance, and enjoyment in how they work together.

Our commitment to redefining sustainable hospitality and entertainment, seamlessly integrating cultural heritage, environmental responsibility, and luxury experiences, spans FIVE Hotels and Resorts and The Pacha Group, delivering world-leading credentials without compromising commercial results. Rated as the world’s top ESG ‘A’ company by ISS, our portfolio includes internationally certified green assets in Dubai, Zurich, and Ibiza, all meeting LEED Gold or higher standards per ICMA and GBP guidelines.

An Equal Opportunity Employer

FIVE Hotels and Resorts and The Pacha Group do not discriminate and are committed to hiring a diverse and inclusive workforce as an equal-opportunity employer. Our FIVE Tribe and Pacha Family is driven by the principles of love, connection, joy, inclusivity and music, and bonded by a celebration of people, culture and diversity.

About FIVE Hotels and Resorts

FIVE Hotels and Resorts prides itself on being disruptively different and daringly unique. Our growing portfolio of lavish destinations in the Middle East and Europe is the epitome of glamour and experiential luxury, offering boundary-breaking experiences at FIVE’s award-winning hotels, dining concepts, and immersive nightlife venues. As part of our team, you will be part of a group of high achievers who fearlessly challenge conventions on a global stage.

Find out more here: fivehotelsandresorts.com

About The Pacha Group

The Pacha Group is a globally acclaimed lifestyle brand with a strong presence in various sectors such as music, leisure, entertainment, hospitality, and fashion. It extends its international influence through well-known destinations including Pacha Ibiza (a famed nightclub), Destino Five Ibiza and Pacha Hotel. Having celebrated its 50th anniversary in 2023, the Pacha Group is dedicated to sharing the essence of the Ibizan lifestyle with the world, characterised by a carefree, sophisticated way of life infused with creativity, music, and a spirit of acceptance.