Social Media Manager

Professional.me; Sharjah; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A fast-growing FMCG company based in Sharjah is seeking a Social Media Manager to enhance digital presence through strategic social media management. The role involves developing and optimizing social media campaigns to drive brand engagement and visibility, requiring 3+ years in similar fields, proficiency in content creation, and strong analytical skills. Candidates should hold a relevant bachelor’s degree and familiarity with social media tools. This hybrid position offers the chance to impact the brand's online reputation significantly.

Qualifications

• 3+ years managing social media for FMCG brands with a proven track record.
• Advanced proficiency in content creation including copywriting and graphic design.
• Experience with social media analytics tools to track KPIs.

Responsibilities

• Develop and implement social media strategies tailored for the FMCG industry.
• Manage daily operations of all major social media accounts.
• Monitor and report on social media performance metrics.

Skills

Social media strategy development

Content creation

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Hootsuite

Sprout Social

Canva

Adobe Creative Suite

Job description

Our client is a fast-growing FMCG company based in Sharjah, UAE, delivering high-quality consumer products to a diverse regional market. With a strong focus on product excellence, brand consistency, and customer satisfaction, the company operates across multiple distribution channels, serving both modern trade and traditional retail. Driven by market insight and operational efficiency, the organization continues to expand its footprint while building trusted relationships with customers, partners, and communities across the region.

About the Role

The Social Media Manager position is designed for a mid-level professional with a strong background in digital marketing, content creation, and brand management within the fast-moving consumer goods (FMCG) sector. This hybrid role, based in Sharjah, focuses on developing, executing, and optimizing comprehensive social media strategies to enhance brand visibility, engage diverse audiences, and drive measurable business growth. The position plays a pivotal role in shaping the company's online reputation, supporting product launches, and ensuring consistent brand messaging across all digital channels.

Key Responsibilities

• Develop and implement multi-platform social media strategies tailored to the FMCG industry, aligning with overall marketing objectives and brand guidelines.
• Manage daily operations of all major social media accounts, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms relevant to the target audience.
• Create, curate, and schedule engaging content—such as posts, stories, videos, and live sessions—that resonates with consumers and supports product campaigns.
• Monitor, analyze, and report on social media performance metrics (reach, engagement, conversions, sentiment) using analytics tools, providing actionable insights for continuous improvement.
• Collaborate closely with marketing, sales, product, and creative teams to coordinate integrated campaigns, product launches, and promotional activities.
• Oversee community management by responding to comments, messages, and reviews in a timely, brand-appropriate manner, fostering positive relationships with followers and influencers.
• Stay updated on social media trends, platform algorithm changes, and competitor activities to proactively adjust strategies and maintain a competitive edge.
• Manage social media advertising campaigns, including budget allocation, audience targeting, creative development, and performance optimization.
• Ensure all content and interactions adhere to brand voice, company policies, and regulatory requirements specific to the FMCG sector.
• Identify and engage with relevant influencers, brand ambassadors, and partners to amplify reach and credibility.
• Coordinate crisis communication on social platforms, addressing negative feedback or issues swiftly and professionally.

Required Experience & Skills

• Proven experience (3+ years) managing social media for FMCG brands or similar fast-paced consumer industries, with a portfolio demonstrating successful campaigns and audience growth.
• Advanced proficiency in content creation, including copywriting, basic graphic design (using tools like Canva or Adobe Creative Suite), and short-form video production.
• Strong analytical skills with hands‑on experience using social media analytics platforms (e.g., Meta Insights, Sprout Social, Hootsuite, Google Analytics) to track KPIs and inform strategy.
• Deep understanding of platform‑specific best practices, audience behaviors, and content formats for Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and YouTube.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments and manage external partners or agencies.
• Experience with paid social media advertising including campaign setup, A/B testing, audience segmentation, and ROI analysis.
• Strong organizational and project management skills, capable of handling multiple campaigns and deadlines in a hybrid work environment.
• Knowledge of social listening tools and techniques to monitor brand sentiment and emerging trends.
• Familiarity with crisis management protocols and online reputation management in the context of consumer brands.
• Ability to adapt quickly to changing priorities and digital trends, demonstrating creativity and strategic thinking.

Qualifications

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• Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, or a related field.
• Professional certifications in social media marketing (e.g., Meta Blueprint, Hootsuite Social Marketing, Google Digital Garage) are highly advantageous.
• Demonstrated experience in the FMCG sector or with high-volume consumer brands is preferred.
• Fluency in English is required; proficiency in Arabic is a strong asset given the regional context.

Tools & Technologies

• Social Media Management: Hootsuite, Sprout Social, Buffer
• Analytics: Meta Insights, Google Analytics, Twitter Analytics, LinkedIn Analytics
• Content Creation: Canva, Adobe Photoshop, Adobe Premiere Pro, InShot
• Scheduling & Automation: Later, Planoly
• Social Listening: Brandwatch, Mention, Sprinklr
• Paid Advertising: Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager

This Social Media Manager role offers the opportunity to make a significant impact on the digital presence and brand perception of a leading FMCG company in Sharjah. The position provides a dynamic, hybrid work environment and the chance to drive innovative campaigns that reach and engage a broad consumer audience. Success in this role will be measured by audience growth, engagement rates, campaign ROI, and the ability to adapt strategies in a rapidly evolving digital landscape.

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