Social Media Manager

AccorHotel; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury international hotel chain is seeking a Social Media Manager to develop and implement effective social media strategies. Responsibilities include content creation, engagement with online communities, and performance metrics analysis. Candidates should possess a bachelor's degree in Marketing or a related field, and have 2-4 years of social media management experience in hospitality or luxury brands. The role offers an exciting opportunity to be part of a dynamic team in a stunning resort location.

Qualifications

• Minimum 2-4 years of experience in social media management within hospitality.
• Strong knowledge of social media platforms, tools, and content trends.
• Experience in influencer marketing and paid social campaigns.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Manage day-to-day copywriting, content creation, and publishing.
• Monitor social media channels and engage with the online community.

Skills

Social media management

Content creation

Ad management

Analytics

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Social media scheduling tools

Content editing tools

Analytics tools

Job description

Company Description

Fairmont The Palm is a luxury coisa world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Serenity Spa Dubai - The Art Of Well Being and the Fairmont Falcons Kids’ Club.

Job Description

• Develop and implement a comprehensive social media strategy aligned with the hotel’s brand positioning and marketing goals.
• Manage day-to-day copywriting, content creation, scheduling, publishing, and monitoring across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitterივერს).
• Well versed in ad management and key social media tools, this includes meta business.
• Create engaging content including posts, reels, stories, captions, short videos, and promotional campaigns showcasing hotel experiences, dining outlets, events, and offers.
• Coordinate with internal departments (F&B, Rooms, Spa, Sales, Events) to capture content and promote key initiatives.
• Collaborate with photographers, videographers, influencers, and agencies to ensure high-quality visual content.
• Monitor social media channels, respond to comments and messages in a timely and brand-appropriate manner, and manage online community engagement.
• Track performance metrics, analyse insights, and prepare monthly social media performance reports with recommendations for improvement.
• Support influencer collaborations, partnerships, and campaign activations in line with brand guidelines.
• Ensure consistency with brandbertaесто tone of voice, visual identity, and luxury service standards across all platforms.
• Stay updated with social media trends, platform updates, and competitor activities within the hospitality market.
• Support crisis communication and reputation management in coordination with the Marketing and PR teams.
• Other tasks as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. bookmarking>
• Minimum 2–4 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands.
• Strong knowledge of social media platforms, tools, analytics, and content trends.
• Excellent writing, storytelling, and visual content sensibility.
• Experience with social media scheduling and analytics tools.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative mindset with attention to detail and brand consistency.
• Experience working in a hotel, resort, or luxury hospitality environment.
• Knowledge of influencer marketing and paid social campaigns. 출시>
• Basic understanding of photography, videography, and content editing tools.