Social Media Manager

OKX; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading crypto exchange in Dubai is seeking a Social Media Content Manager to drive its social presence in the MENA region. The role involves creating high-quality, bilingual (Arabic & English) content and managing social media strategies across various platforms. Applicants should have 3–5 years of experience in social media management, demonstrating strong project management skills. This position offers a competitive compensation package and numerous growth opportunities.

Benefits

Competitive total compensation package

L&D programs and education subsidy

Team building programs

Comprehensive healthcare schemes

Qualifications

• 3–5 years of experience in social media content management.
• Proven track record in managing multi-platform social content.
• Fluent in Arabic and English, with excellent writing skills.

Responsibilities

• Develop and execute monthly content plans across social platforms.
• Create platform-native content for TikTok, Instagram, and X.
• Monitor performance and optimize content based on insights.

Skills

Social-first content understanding

Copywriting

Project management

Content management tools

Creativity

Tools

Sprout

Brandwatch

Trello

Job description

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

Overview

OKX is looking for a Social Media Content Manager to join our growing MENA Growth Marketing team. This role is focused on building and scaling OKX’s social presence across the region through high-quality, social-first content.

The candidate must be bilingual (Arabic & English) content specialist with experience managing social channels from either a brand-side or agency environment. You will play a key role in shaping OKX’s voice across social platforms and driving awareness, engagement, and relevance in the MENA market.

Key Responsibilities

Social Content Strategy & Execution

• Own and execute monthly always-on content plans and campaign-led activations across social platforms.
• Collaborate with Growth, Brand, and Paid Media teams to support brand awareness and performance-driven content.
• Develop and maintain structured content calendars, ensuring timely publishing and consistency.
• Ensure content aligns with OKX’s brand guidelines, tone of voice, and regional relevance.

Content Creation & Platform Management

• Create and oversee platform-native content for TikTok, Instagram, X and other relevant channels.
• Act as an in-office content creator (EGC) — capturing behind-the-scenes, cultural, and reactive moments.
• Write and edit high-quality copy in both Arabic and English.
• Stay up to date with social trends, formats, and platform best practices to keep content fresh and competitive.

Agency & Stakeholder Management

• Manage relationships with external creative agencies, freelancers, or production partners, where applicable.
• Clearly brief agencies or internal stakeholders on creative requirements and timelines.
• Review and approve content assets, providing clear and constructive feedback to maintain quality and consistency.

Reporting & Optimization

• Monitor content performance and contribute to bi-weekly and monthly reporting.
• Analyze insights and translate performance data into actionable recommendations.
• Continuously optimize content based on learnings, trends, and audience behavior.

Candidate Requirements

Experience

• 3–5 years of experience in social media content management, gained in either a brand-side or agency environment.
• Proven experience managing multi-platform social content for consumer, tech, or lifestyle brands.
• Experience within crypto, fintech, or financial services is a strong advantage but not required.

Languages

• Fluent in Arabic and English (written and spoken) — mandatory.

Skills & Competencies

• Strong understanding of social-first and platform-native content.
• Hands‑on experience as a content creator (short‑form video, reels, TikTok‑style, EGC).
• Excellent copywriting and storytelling abilities.
• Highly organized with strong project and time management skills.
• Comfortable using content management, analytics, and reporting tools (e.g., Sprout, Brandwatch, native platform analytics, Trello, or similar).
• Able to manage multiple priorities in a fast‑paced environment.

Mindset

• Creative, proactive, and detail‑oriented.
• Curious and adaptable, with a strong interest in digital culture and emerging trends.
• Comfortable working in a high‑growth, evolving industry.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees’ growth and development
• Various team building programs and company events
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!