Social Media Executive

MullenLowe MENA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai seeks a Social Media Executive to manage social media for a flagship client in entertainment and tourism. The role involves planning content calendars, capturing real-time media at events, and collaborating with community management. Candidates should have 2-4 years of agency experience, fluency in English and Arabic, and the ability to multitask effectively. Flexibility and organization are crucial for success in this fast-paced environment.

Qualifications

• 2–4 years of agency social media experience, preferably in entertainment, leisure, or tourism.
• Experience in a similar on-ground social media role is beneficial.
• Highly organized, detail-oriented, and able to multitask.

Responsibilities

• Develop and manage monthly and campaign social media calendars.
• Capture real-time content using a mobile phone while on-site.
• Gather daily, weekly, monthly, and campaign reports via the Community Management team.

Skills

Agency social media experience

Strong knowledge of Meta platforms

Ability to shoot and edit mobile content

Fluent in both English and Arabic

Strong client servicing and communication skills

Job description

Role Overview

We are seeking a Social Media Executive to join our team at MullenLowe MENA, dedicated to a flagship Entertainment & Leisure / Tourism & Experiences client.

This is a purely social media-led role that requires being on-ground to plan, capture, and publish engaging content in real-time. The ideal candidate is highly organized, bilingual (English and Arabic), flexible with timings, and thrives in a fast-paced, client-facing environment.

Key Responsibilities

Content Calendar & Planning

• Develop and manage monthly and campaign social media calendars in collaboration with the content team.
• Take data-driven insights and learnings from previous month’s performance to shape stronger, more engaging content for upcoming calendars.
• Get content calendars approved by the client and ensure timely execution.
• Pre-plan production requirements with on-ground creators (photographers/videographers).

On-Ground Social Coverage

• Capture real-time content (stories, posts, reels) exclusively using a mobile phone while on-site.
• Supervise and assist content creators during events and activations, ensuring all key moments are covered.
• Provide caption support in English and Arabic, ensuring engaging and culturally relevant communication.

Publishing & Community Coordination

• Work with the Community Management team to ensure correct scheduling, tagging, and posting.
• Develop FAQs for upcoming campaigns/events with the Community Management team, share with the client for approval, and ensure FAQs are ready for use in managing queries.
• Act as the bridge between the client and Community Management team, seeking responses from the client for specific queries and relaying them back for accurate replies.
• Monitor live posts and ensure client approvals are followed through seamlessly.

Reporting & Performance

• Gather daily, weekly, monthly, and campaign reports via the Community Management team.
• Evaluate performance, analyze content effectiveness, and provide insights with recommendations for improvement.

Client & Internal Collaboration

• Serve as the on-ground liaison with the client for all social media deliverables.
• Keep track of what needs to be shot, what goes live, and upcoming content priorities.
• Proactively ensure timelines are met and opportunities for engagement are maximized.

Key Skills & Qualifications

• ✔ 2–4 years of agency social media experience (preferred in entertainment, leisure, or tourism).
• ✔ Experience in a similar on-ground social media role will be highly beneficial.
• ✔ Strong knowledge of Meta platforms (Instagram & Facebook), YouTube, and TikTok.
• ✔ Hands-on experience with native publishing, content approvals, and reporting.
• ✔ Ability to shoot and edit mobile content with an eye for storytelling.
• ✔ Highly organized, detail-oriented, and comfortable multi-tasking on-ground.
• ✔ Strong client servicing and communication skills, able to manage approvals quickly and smoothly.
• ✔ Fluent in both English and Arabic (mandatory requirement).
• ✔ Flexible, adaptable, and energized by working on-site at live events.