Social Media Executive

Huda Beauty; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading beauty brand in the United Arab Emirates is seeking a highly creative Social Media Executive. You will manage daily postings, develop engaging content, and ensure effective community engagement across platforms. The ideal candidate has 2-4 years of experience in social media and a solid understanding of trends on TikTok and Instagram. This role includes excellent benefits like premium medical coverage and employee discounts on products.

Benefits

Premium Medical/Dental/Vision coverage for employee plus dependents

Employee discounts on all products

Monthly coaching sessions

Quarterly product gifting

Qualifications

• 2–4+ years experience in social media, digital content, or influencer management.
• Deep understanding of TikTok, Instagram, YouTube, and engagement strategies.
• Excellent copywriting and communication skills.

Responsibilities

• Own daily posting and scheduling across social media platforms.
• Maintain a consistent brand voice that reflects the founder’s aesthetic.
• Develop monthly and weekly content calendars.

Skills

Content creation

Social media management

Copywriting

Engagement strategies

Filming BTS content

Tools

Content creation tools

Job description

About the Role

We are seeking a highly creative, proactive, and trend‑savvy Social Media Executive with content creation skills to support with the managing of multiple social media pages. You will manage day‑to‑day social platforms, create engaging multimedia content, and play a key role in shaping the founder’s personal and brand narrative online.

Key Responsibilities

• Own daily posting, scheduling, and platform optimization across social media platforms.
• Maintain a consistent brand voice that reflects the founder’s aesthetic, values, and personality.
• Develop monthly and weekly content calendars.
• Monitor trends, platform updates, and competitor activity to keep content fresh, relevant, and forward‑thinking.
• Manage community engagement, including DMs, comments, and creator interactions to grow loyalty and visibility.
• Share new ideas weekly of content that we can create/shoot.
• Support with the production of content for the pages.
• Write compelling captions, scripts, hooks, and storytelling elements optimized for each platform.
• Ability to edit photos with strong attention to detail, pacing, and platform best practices.
• Support with developing a strategy for each platform.
• Maintain alignment between the founder’s personal brand and the broader beauty brand.

Qualifications

• 2–4+ years experience in social media, digital content, or influencer management.
• Deep understanding of TikTok, Instagram, YouTube, and platform‑specific engagement strategies.
• Good skills with content creation tools.
• Excellent copywriting and communication skills.
• Ability to self‑manage, multitask, and thrive in a fast‑paced, founder‑led environment.
• Some experience with filming BTS style content.
• A proactive mindset with an eye for “capture‑the‑moment” opportunities.
• Comfortable working on‑site with the founder as needed (events, shoots, travel, etc.).
• Excellent attention to detail & highly organized.
• A natural storyteller.

Benefits

• Premium Medical/Dental/Vision coverage for employee plus dependents.
• Employee discounts on all Huda Beauty products.
• Monthly coaching sessions with our in‑house Success Coach.
• Quarterly product gifting.