Social Media & Content Development Manager - Marketing - Jumeirah Marsa Al Arab

Merex Investment Group; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality brand in the United Arab Emirates is looking for a Social Media & Content Development Manager to enhance its online presence. This role involves creating and editing engaging photo and video content, developing a comprehensive content strategy, and leading a creative team. Ideal candidates should have over 5 years of experience managing social media campaigns for luxury brands, excellent communication skills, and a proficiency in Adobe Creative Cloud. Attractive benefits include a competitive tax-free salary and generous employee perks.

Benefits

Attractive tax-free salary

Generous F&B benefits

Health care package

Reduced hotel rates

Flights home

Qualifications

• 5+ years of managing multi-channel social media campaigns.
• Ability to work collaboratively with internal and external partners.
• Excellent written and oral English communication skills.

Responsibilities

• Create and edit photo and video content for the brand.
• Develop social media and content strategy aligned with business goals.
• Manage the social media and content team, fostering a collaborative environment.

Skills

Ability to shoot and edit photo and video content

Excellent knowledge of Adobe Creative Cloud

Social media analytics

Creative problem-solving skills

Experience in luxury brand campaigns

Tools

Adobe Creative Cloud

Microsoft Office

Social media platforms

Job description

Social Media & Content Development Manager - Marketing - Jumeirah Marsa Al Arab

United Arab Emirates

Trending

Job Description

About the job

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 31 properties across the Middle East, Africa, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

Designed as a destination in its own right, Jumeirah Marsa Al Arab sets a new standard in global hospitality. Featuring an avant-garde design by architect Shaun Killa, Jumeirah Marsa Al Arab includes a hotel with 387 rooms and suites, 82 luxury residences, an 82-berth superyacht marina by D-Marin and The Fore, where four restaurants join together to bring guests the best dishes from around the world.

Explore new worlds of wellness, gastronomy and mixology. Spacious rooms and residences all come with outdoor terraces and floor-to-ceiling windows designed to maximise their shimmering views across the Arabian Gulf. Landscaped grounds conceal five pools that cater to the needs of every visitor, from families to spa seekers. Wellness is redefined with three floors of spa space, where there are dedicated women only spaces and where treatment rooms segue to private terraces and the ocean beyond. Meanwhile, the look and feel of the 10 restaurants and 9 bars are inspired by destinations across the world and designed to appeal to a well-travelled clientele.

Guests are invited to spend precious time with family and friends, celebrate or simply enjoy the quiet luxury of time by the water.

About The Job

An opportunity has arisen for Social Media and Content Development Manager to join our team of Marketing and Communications at Jumeirah Marsa Al Arab. The main duties and responsibilities of this role:

• Create (capture and edit) photo and video content for Jumeirah Marsa Al Arab and its brands and coordinate external content creators.
• Develop, own, and continuously refine the social media and content strategy for Jumeirah Marsa Al Arab and its brands, ensuring alignment with business goals and brand vision while driving long‑term growth and innovation.
• Lead, mentor, and manage the social media and content team, including delegation of tasks to Assistant Manager and junior staff, fostering a collaborative environment that encourages creativity and ensures high‑quality, timely execution.
• Plan, coordinate, and oversee all photo and video shoots—from pre‑production to post‑production—working with internal teams and external partners to create compelling brand‑aligned content and approve final deliverables with the Director of Marketing.
• Manage and update content across all OTAs, booking platforms, and digital channels, ensuring accuracy, consistency, and freshness to optimise guest engagement, conversions, and reflect seasonal offerings.
• Identify and collaborate with creative partners such as photographers and videographers, developing storyboards and content plans that capture the essence of the Jumeirah Marsa Al Arab brand and enhance multi‑channel distribution.

About You

The ideal candidate for this position will have the following experience and qualifications:

• Ability to shoot and edit photo and video content, with professional equipment. Excellent knowledge of video/photo/audio software from Adobe Creative Cloud.
• Advanced proficiency in Microsoft Office, social media platforms, social listening tools, and Adobe Creative Cloud.
• Excellent written and oral English communication with strong interpersonal and creative problem‑solving skills.
• Over 5 years managing multi‑channel social media campaigns for luxury brands with both in‑house and agency experience.
• Skilled in using social media analytics to measure performance, optimise campaigns, and stay current with platform trends.
• Proven ability to develop innovative strategies that grow communities, enhance brand identity, and drive engagement.

About The Benefits

We offer an attractive tax‑free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.