Social Media Content Creator

Kayali; United Arab Emirates; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading beauty brand in the United Arab Emirates is seeking a Social Media Content Creator to join their team. This role involves creating engaging content for TikTok and Instagram, staying ahead of trends, and collaborating with various teams. Ideal candidates should have a strong background in beauty or lifestyle and excellent communication skills. The position offers comprehensive benefits and opportunities for creative expression.

Benefits

Premium Medical/Dental/Vision coverage

Professional Development Days

Employee discounts on products

Qualifications

• Prior experience in a beauty or lifestyle brand is highly desirable.
• Experience in the fragrance or beauty industry is a plus.
• Knowledge of online marketing channels.

Responsibilities

• Create trend-driven content for TikTok and Instagram.
• Plan and shoot high-quality social content showcasing products.
• Monitor analytics and adjust strategies to maximise reach.

Skills

Content Creation

Photography

Videography

Social Media Analytics

Creative Thinking

Communication Skills

Trend Awareness

Tools

CapCut

Instagram

TikTok

Job description

About KAYALI

Who We Are Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self‑love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long‑lasting, and cruelty‑free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi‑faceted jeweled bottles. Our Mission to make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary: Are you a creative, social‑media and fragrance obsessed content creator that loves to make trend‑driven content that makes an impact? We’re looking for a Social Media Content Creator to join our social team, reporting to our Assistant Creative Content Manager here at KAYALI. This is an opportunity for a confident and innovative individual with an aesthetic eye to ideate and execute cutting‑edge content for our TikTok, Instagram, and emerging platforms, elevating our brand’s social presence. You’ll conceptualise, produce, edit and optimise engaging short‑form video content, with expertise in TikTok, that is best‑in‑class and pushes boundaries in our storytelling. As a key player on the team, you’ll stay ahead of the curve by always monitoring growing trends and collaborating with our social and production teams to plan and execute daily content. If you thrive in a fast‑paced, collaborative environment and love shaping the fragrance social media landscape, this role is for you!

Essential Duties and Responsibilities

• Trend‑Driven Content Creation: Stay ahead of the latest social media trends and create both reactive and planned content that aligns with what’s trending on TikTok, Instagram, and other platforms to make our content relatable and aspirational to our community.
• Photography & Videography: Plan and shoot high‑quality, visually appealing social content showcasing products, beauty techniques, and lifestyle themes.
• Always‑On Mindset: Be deeply immersed in the ever‑evolving social media landscape, ensuring our brand stays at the forefront of beauty and cultural moments.
• Quick Turnaround: Brainstorm, execute, and deliver creative content ideas with speed and precision to capitalise on viral trends.
• On‑Camera Presence: Serve as a key relatable, on‑screen personality for KAYALI’s social platforms, confidently showcasing products, trends and or behind‑the‑scenes content.
• Beauty Expertise: Leverage your knowledge of beauty and fragrance to create authentic, compelling content that highlights KAYALI products.
• Video Production & Editing: Film and edit high‑quality videos using CapCut or similar software to deliver polished, trend‑relevant content with an aesthetic eye.
• Collaboration: Work closely with the social media, graphic design, and editor teams to align content with brand storytelling and campaigns.
• Performance Optimization: Monitor analytics and community posts to adjust strategies to maximise reach, engagement, and follower growth.

Qualifications

• Knowledge of performance tracking tools like TikTok Analytics and Instagram Insights.
• Prior experience in a beauty or lifestyle brand is highly desirable.
• Knowledge of online marketing channels.
• Experience in the fragrance or beauty industry is a plus.
• Knowledge of all social platforms including TikTok, Facebook, Twitter, YouTube, and Snapchat.
• Creative mind, best practices, and trends driven.
• Excellent communication skills and the ability to express creatively.
• Analytical and multitasking skills.

Benefits & EEO Statement

• Premium Medical/Dental/Vision coverage.
• Find Your Magic Days, Volunteer Day, Professional Development Days, Birthday leave, Egg Freezing.
• Employee discounts on Kayali products, Quarterly product gifting.
• Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.
• We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.
• If you need reasonable accommodations at any point in the application or interview process, please let us know.