Social Media Co-Ordinator

NADIA Recruitment & Management Consultants; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury perfume brand in Dubai is seeking a Social Media Coordinator to enhance their presence on social media. The candidate will create and manage content tailored for Latin American markets while engaging with followers and influencers. A background in social media management and a Bachelor's degree are preferred. Fluency in English and Spanish is highly desirable for this dynamic role.

Qualifications

• Minimum 1–2 years in social media management, preferably in beauty or lifestyle brands.
• Excellent communication and inter-personal skills.

Responsibilities

• Plan and create high quality content across multiple social media platforms.
• Develop content strategies for Latin American audiences.
• Monitor and engage with followers and influencers.
• Support digital marketing campaigns and collaborations.
• Track performance metrics and prepare reports.
• Ensure brand alignment across all channels.

Skills

Social media management

Content creation

Fluency in English

Fluency in Spanish

Education

Bachelor's degree

Job description

Job Summary

One of our clients, a leading luxury perfume brand, is seeking a Social Media Coordinator to join their dynamic marketing team in Dubai. The selected candidate will work closely under the guidance of the Head of Social Media to strengthen the brand’s presence across global social media platforms, with a special focus on the Latin American markets.

Key Responsibilities

• Content Creation & Management
  • Plan, create and schedule high quality content (images, videos, reels, stories, posts) across Instagram, TikTok, Facebook, X, LinkedIn and emerging platforms.
  • Ensure all content reflects the luxury positioning of the brand.
  • Collaborate with photographers, designers and agencies to produce premium digital assets.
• Market Specific Adaptation
  • Develop and adapt content strategies for Latin American audiences, considering language, culture and market trends.
  • Manage local creative teams in each assigned zone, while keeping the brand’s position intact.
• Community Management
  • Monitor and engage with followers, influencers and brand advocates across platforms.
  • Respond promptly and appropriately to comments, messages and inquiries in English, Spanish and/or Portuguese (in collaborate with translators if required).
• Campaign Coordination
  • Support digital marketing campaigns, product launches, collaborations and seasonal promotions.
  • Assist in influencer outreach, partnerships and activations in Latin America or any other zone.
• Analytics and Reporting
  • Track performance metrics (engagement, each, conversions, follower growth).
  • Prepare Weekly/Monthly reports and provide actionable insights to improve content strategy.
• Brand Alignment
  • Ensure consistent tone of voice, brand aesthetics and storytelling across social channels.
  • Stay up to date with luxury, fashion and fragrance industry trends to maintain aspirational position.

Requirements

• Experience: Minimum 1–2 years in social media management, preferably in beauty, fragrance, Sports or lifestyle brands.
• Education: Minimum Bachelor’ degree preferred.
• Communication & Skills: Fluency in English (fluency in Spanish is highly desirable), excellent communication and inter-personal skills.