SEO Specialist

twentysix; Dubai; On-site; AED 167,000 - 234,000; Full time

Job summary

VML SEO Specialist role focusing on technical SEO execution, website optimization, crawl analysis, and schema implementation across FAB digital platforms. The role aims to improve search visibility, AI-readability, indexing efficiency, and overall technical SEO health.

We operate with a hybrid model; team members in the office an average of four days a week. WPP agency culture emphasizes collaboration and delivering measurable growth for blue-chip clients.

Qualifications

• 3–5 years of SEO experience.
• Strong understanding of technical SEO and on-page optimization.
• Experience with GSC, GA4, Screaming Frog, SEMrush/Ahrefs.
• Familiarity with schema markup and Core Web Vitals.
• Understanding of AI Search / AI Overview optimization.
• Strong analytical and problem-solving skills.

Responsibilities

• Conduct technical SEO audits and identify optimization opportunities.
• Monitor crawlability, indexation, canonicals, redirects, and sitemap health.
• Support schema markup implementation and validation.
• Analyze Core Web Vitals and page speed performance.
• Optimize internal linking and website structure.
• Monitor SEO performance through GSC, GA4, and SEO tools.
• Support AI-readability and structured content optimization initiatives.
• Collaborate with development and content teams for implementation.

Skills

SEO strategy

Analytical thinking

Problem solving

Tools

Screaming Frog

SEMrush

Ahrefs

GA4

Google Search Console

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

SEO Specialist

The SEO Specialist will support technical SEO execution, website optimization, crawl analysis, schema implementation, and organic performance improvements across FAB digital platforms. The role focuses on improving search visibility, AI-readability, indexing efficiency, and overall technical SEO health.

Key Responsibilities

• Conduct technical SEO audits and identify optimization opportunities
• Monitor crawlability, indexation, canonicals, redirects, and sitemap health
• Support schema markup implementation and validation
• Analyze Core Web Vitals and page speed performance
• Optimize internal linking and website structure
• Monitor SEO performance through GSC, GA4, and SEO tools
• Support AI-readability and structured content optimization initiatives
• Collaborate with development and content teams for implementation

Requirements

• 3-5 years of SEO experience
• Strong understanding of technical SEO and on-page optimization
• Experience with GSC, GA4, Screaming Frog, SEMrush/Ahrefs
• Familiarity with schema markup and Core Web Vitals
• Understanding of AI Search / AI Overview optimization
• Strong analytical and problem-solving skills

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.