SEO Specialist

Peergrowth Consultancy Co.; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading real estate consultancy firm is hiring a Digital Marketing Specialist to enhance SEO efforts and digital visibility. The candidate should have a minimum of 4 years of experience in UAE's digital marketing sector, specialized in SEO for commercial real estate. Responsibilities include developing SEO strategies, performing keyword research, and tracking performance analytics. Ideal candidates will have a marketing degree and proficiency in various SEO tools. Competitive salary offered along with dynamic work culture.

Qualifications

• Minimum 4 years of UAE experience in digital marketing focusing on SEO.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
• Mandatory experience in commercial real estate or premium workspace sector.

Responsibilities

• Develop comprehensive SEO strategies for the UAE real estate market.
• Conduct detailed keyword research and competitor analysis.
• Monitor and maintain technical SEO performance metrics.
• Prepare monthly SEO performance reports with actionable insights.

Skills

On-page SEO

Off-page SEO

Technical SEO

Analytical skills

Keyword research

Competitor analysis

GA4

SEO tools proficiency

Education

Bachelor’s degree in Marketing or related field

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

Job description

We are hiring a skilled Digital Marketing Specialist with a strong focus on SEO (On-Page and Off-Page) to enhance organic visibility, increase qualified leads and strengthen the digital presence of a leading real estate brand in the premium shared office space sector. The ideal candidate will have hands‑on UAE experience and a proven track record of delivering measurable SEO results within the commercial real estate industry.

Key Responsibilities

1. SEO Strategy & Implementation

• Develop and execute comprehensive SEO strategies tailored to the UAE real estate market.

• Conduct in-depth SEO audits and recommend improvements to enhance rankings and organic performance.

• Optimize site structure, metadata, internal linking and content for maximum search visibility.

2. Keyword Research & Competitor Analysis

• Perform detailed keyword research for workspace‑related search terms.

• Analyze competitor performance to identify gaps and new opportunities.

3. Content Optimization

• Collaborate with internal teams to optimize website pages, blogs and digital assets.

• Ensure content aligns with SEO best practices and user search intent.

4. Off‑Page SEO & Link Building

• Build and execute link‑building strategies through outreach partnerships and industry‑related publications.

• Strengthen domain authority with high‑quality backlinks.

5. Technical SEO

• Work with the development team to resolve crawl issues, speed problems, indexing errors and mobile optimization requirements.

• Monitor and maintain Core Web Vitals and technical performance.

6. Analytics & Reporting

• Track keyword performance, traffic trends and conversions using GA4, Search Console and SEO tools.

• Prepare monthly SEO performance reports with actionable insights.

7. Local SEO

• Optimize Google Business Profiles across multiple locations.

• Manage reviews, local citations and map rankings to improve local visibility.

Skills & Competencies

• Expertise in on‑page, off‑page and technical SEO

• Strong understanding of the UAE real estate market, specifically premium shared office spaces

• Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)

• Solid knowledge of GA4, Search Console, Tag Manager

• Strong analytical, problem‑solving and reporting skills

• Ability to manage multiple SEO initiatives simultaneously

• Understanding of content strategy and digital customer journeys

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field

• Minimum 4 years of UAE experience in digital marketing with a major focus on SEO

• Mandatory experience in real estate (preferably commercial or premium workspace sector)