Senior Specialist - Disney+ Marketing

Disney Cruise Line - The Walt Disney Company; Dubai; On-site; Confidential; Full time

Job summary

A major entertainment corporation is looking for a Senior Professional in Dubai to lead partner marketing initiatives for Disney+. This role focuses on developing and executing campaigns that drive awareness and subscriptions for Disney+. Candidates should have over 5 years of experience in marketing, proficiency in Arabic, and an understanding of the KSA and UAE markets. The role involves collaboration with various stakeholders, ensuring best practices, and delivering impactful marketing strategies.

Qualifications

• Minimum 5 years of experience in marketing roles, especially with partner marketing.
• Experience in both ATL and BTL marketing campaigns.
• Proficient in Arabic and knowledgeable about KSA/UAE markets.

Responsibilities

• Support partner marketing and campaign activation for Disney+.
• Manage creative assets and ensure compliance with promotional guidelines.
• Build long-term relationships with strategic partners.
• Deliver marketing strategies that drive awareness and subscriptions.

Skills

Project Management

Client Servicing

Creative Asset Management

Marketing Campaigns

Arabic proficiency

Cultural understanding of MENA markets

Job description

About the Role & Team

We are looking for Senior Professional, responsible for Partner Marketing, specifically in KSA and Kuwait.

The Disney+ team is responsible for the launch and day to day operation of Disney+ across Europe and Africa, specifically focused on customer acquisition and retention, marketing, partnerships and synergy, content programming, research and analytics.

This role sits within the team spearheading the MENA roll out of Disney’s new streaming platform, Disney+. Working alongside Commercial teams, this marketing role focuses on delivering best in class Disney+ partnership campaigns.

The role is intensively collaborative in nature - working with multiple Disney+ stakeholders, wider TWDC business units as well as a host of external partners and agencies. The role will be responsible for ensuring our partners are effectively driving awareness of Disney+ through their marketing campaigns and initiatives as well as effective CTA and delivery of subscribers.

Day to day the role will work with partners/markets to ensure:

• Guidelines, IP usage, timelines, approvals processes and ways of working are clearly set out
• Campaigns are thoroughly planned, well executed in line with global IP guidelines and reviewed.
• Innovative creative thinking and idea generation, working with global teams to drive out-of-the-box thinking with our partners

The role will help to support the end to end activation of partnership delivery including customer redemption journeys, marketing and customer services.

This role will require you to be working 4 days a week in our office and 1 day from home.

What You Will Do

Project Management: A key member of the team, this role will support partner marketing and campaign activation for Disney+. Working with existing TWDC processes and developing new ones to enable Partners to efficiently produce through the line campaigns; leading meetings with local markets, clients and agencies, and ensuring all projects are as impactful as possible and delivered on time.

Managing Creative Assets: working with the global/EMEA brand, creative and legal teams to ensure promotional guidelines and approved assets are developed and delivered to partners across EMEA. Establishing processes and systems to best deliver these to our partners.

Client Servicing: Excellence in client servicing, helping build long term relationships with our largest strategic partners and delivering a seamless partner experience. This role requires someone who can work hand in hand with relevant teams, for example commercial, product, content and creative to ensure the partnership(s) are successful and delivering against terms.

Brand guardian, creative and detail: This role requires a keen eye for detail, strong process and budget management to deliver professional, innovative and high-quality campaigns. The candidate will ultimately become a brand guardian for Disney+ and its respective Originals, ensuring all campaigns deliver on the brand strategy.

Systems and Approvals: Intimate working knowledge of the various systems and campaign submission using tools such as; PAS, CBM guidelines, topline Legal policies, SAG fee participation.

Relationships: Strong external relationships (clients and agencies) and strong internal relationships; all marketing departments, legal, CBM, Technical Account Management, Affiliates.

Partner with EMEA & US teams to ensure MENA partnership marketing needs are understood and met. Strong communication/alignment is a must.

Other:

• Be the expert in cultural nuances, competitors and TWDC ecosystem in all MENA markets
• Promote a test-and-learn culture to constantly find exciting new opportunities for growth and optimization
• Flexible working style to work with the cadence of different partners
• Drive prioritisation and focus to achieve Disney+ marketing success
• Localize global/international plans and strategies for local success.
• Work with the insights team to deeply understand the performance of partner campaigns as an acquisition tool, in order to refine approach and drive improvement

Areas of Accountability

• Driving external partner marketing campaigns to build awareness of Disney+ and the films/series launching on the platform
• Disney+ and Originals brand awareness in multiple markets
• Delivery of sign-ups from partnership campaigns
• Creating marketing efficiency, establishing high impact but no/ low-cost acquisition opportunities
• Managing various trackers, including campaign, asset and action trackers, to ensure activity is kept up to date for visibility across team.
• Day-to-day support and point of contact for local partner teams, from pitch phase to implementation
• Facilitate communication flow with the MENA local market teams- including distributing materials and information, organising and documenting regular calls, meetings and updates
• Training partner teams on the process and Disney+ IPs and campaign usage.
• Effective communication of Disney+ brand and partnership strategy to local MENA markets
• Create high-level documents to showcase Disney+ output to internal stakeholders.

Required Qualifications & Skills

• At least 5+ years work experience
• Experience in supporting end to end marketing campaigns at both ATL & BTL level (5 years+)
• Extensive experience managing and working with partner/client marketing teams on campaigns
• Proficient Arabic required for this role
• Marketing Experience in KSA &/or UAE is a must
• Experience working within the Entertainment industry (TV, Studios or SVOD)

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.