Senior Social Media Manager

Assembly Global; United Arab Emirates; On-site; AED 257,000 - 331,000; Full time

Job summary

A leading marketing agency in the United Arab Emirates is seeking a Senior Social Media Manager to drive engagement and brand awareness through organic social strategies. This role involves managing social channels, mentoring team members, creating editorial calendars, and analyzing performance metrics. The ideal candidate will have over 7 years of experience in social media management, with a proven track record of community growth and excellent copywriting skills. Join a dynamic team that's passionate about crafting compelling narratives in the digital landscape.

Qualifications

• 7+ years of experience managing organic social media for brands.
• At least 2 years of leading a small team.
• Strong track record in growing engaged communities organically.

Responsibilities

• Develop and own organic social media strategies.
• Lead day-to-day management of all organic social channels.
• Manage and support junior social team members.

Skills

Organic social media management

Team leadership

Engaging copywriting

Visual storytelling

Project management

Job description

Overview

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,800 of the industry’s top talent across 30+ offices, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Learn more about Assembly here: https://www.assemblyglobal.com/

We’re currently recruiting for a Senior Social Media Manager as part of the growth of our Social team.

Responsibilities

• Develop and own organic social media strategies that drive engagement, brand awareness, and community growth.
• Lead day-to-day management of all organic social channels — from planning and briefing to publishing and community moderation.
• Manage, mentor, and support junior social team members and content creators.
• Work closely with creative teams to guide content direction and ensure a consistent brand voice across platforms.
• Create and maintain editorial calendars, ensuring timely delivery of organic content that aligns with broader campaign moments.
• Develop and execute reactive and proactive community engagement plans to strengthen online communities and brand loyalty.
• Monitor and analyse organic social performance, producing clear reports with actionable recommendations for growth.
• Collaborate with insights and strategy teams to ensure learnings from organic social feed into overall brand strategies.
• Stay up to date with platform changes, algorithm shifts, and organic best practices to evolve our approach continuously.
• Act as the key point of contact for clients on all things organic social, presenting plans, results, and growth ideas confidently.

Qualifications

• 7+ years of experience managing organic social media for brands, with at least 2 years leading a small team.
• A strong track record of growing engaged communities organically across multiple platforms.
• Excellent at writing clear, engaging copy that adapts to each platform and audience.
• Creative thinker with a strong eye for visuals and storytelling.
• Confident analysing organic metrics and turning them into insights and recommendations.
• Strong project management skills — organised, deadline-driven, and able to juggle multiple brands/accounts.
• Collaborative and confident working with internal teams and clients.
• Passionate about staying ahead of trends in organic social, creator culture, and community building.