Senior Product Manager Home Finance

ADIB Group; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading financial institution in Abu Dhabi is seeking a Senior Product Manager for Home Finance. This role involves leading product performance and managing strategic initiatives to align with market needs. The successful candidate will have 8-10 years of banking experience, strong management skills, and expertise in real estate markets. Responsibilities include generating leads, developing pricing strategies, and overseeing product innovation. This position offers a competitive salary and growth opportunities in a dynamic environment.

Qualifications

• 8-10 years of relevant experience in the banking sector.
• Excellent understanding of real-estate market dynamics.
• Good knowledge of UAE banking practices and regulations.

Responsibilities

• Lead and manage Home Finance product performance.
• Generate client leads for real estate finance.
• Develop competitive market pricing for financing options.

Skills

Banking sector experience

Project management

Management skills

Analytical skills

Communication skills

Education

Bachelor's degree in business, preferably Finance or Accounting

Job description

Description

Role: Senior Product Manager - Home Finance

Location: Abu Dhabi

Role Purpose: To lead and manage the performance of Home Finance and real estate in general products as per the bank's strategy. The BD will implement strategy through the management of product financial parameters, process business development and marketing plans. The PM will have end‑to‑end ownership of all aspects of the product performance.

The Senior product manager is also the sole owner of the product manual which needs to be kept up to date. This document will include all aspects of the product with required policy and procedures and approvals.

Key Accountabilities of the role

Generating client leads to finance real estate property.

• Counseling customer on market conditions rates and prices and mortgages.
• Developing a competitive market price by comparing other competitive banks.
• Creating lists for real estate sale properties with information on location, features, square footage, etc.
• Building customer case files with all required documents as per ADIB TM/RAC.
• Finalize deals with customer for signing facility offer letter, mortgage contract and other related documents.
• Facilitating negotiations between buyers and sellers.
• Reviewing purchase contracts to ensure the terms are met.
• Promoting properties with ads, listings and open houses.
• Preparing loan contracts, purchase agreements, rental agreements, deeds and other documents for each real estate transaction.
• Maintaining your real‑estate license and knowledge.

Products

• Manage and prepare products (design, development and enhancement) to ensure that products are in line with the market needs. Take the lead in product innovation and marketing.
• Develop and effectively cascade the bank's management strategy into Home Finance Department strategy and translate it into business plans, product strategic initiatives, marketing and business development steps to ensure vertical alignment and horizontal integration with other interfacing functional strategies.
• Maintain product/credit programs and manuals up to date with necessary procedures and approvals. The manual should cover all aspects of the product such as strategic partnerships, product description, sales channels, distribution, third‑party agreements, lists of current business partners, org charts, financials, special product memos, etc.
• Update the product pricing document periodically reflecting market competitive position, variation of cost of funds and any other regulatory effects.
• Maintain a practical form of product term sheets that can be used internally and externally with business partners.
• Follow up on internal and Sharia audit points and maintain a log of closed and opened items.

Policies, Systems, Processes & Procedures

• Document and keep all product policies and procedures manuals updated. Ensure they are implemented and tested by the units through a documented key controls self‑assessment process (KCSA).
• Constantly enhance the current process by identifying gaps and rooms for improvement including technology, WFS, CRM systems, etc.
• Obtain Sharia ops and legal approval when necessary on all P&P changes.
• Set service‑level agreements by liaising with other internal departments such as Credit, Sharia, Legal, MPM and ensure best turnaround time for the customers.
• Resolve or escalated unresolved issues promptly to appropriate levels.
• Act as a customer service and experience ambassador by leading from the front.

Business Development

• Provide market intelligence based on updated market scan and competitive position to fine‑tune business direction.
• Transform strategy into business partnerships with mortgage brokers, real‑estate brokers, developers, evaluators, land departments, government programs, title transfer officers and solicitors through MOU signing process.
• Follow up on related units and departments externally and internally to achieve the objectives of strategic partnerships.
• Identify and suggest ADIB participation in industry events and project financing such as cityscapes and IPS.
• Initiate networking events and set an attractive agenda for the same as the brokers event.
• Set up a training program for business partners internally and externally to introduce current products and product enhancement with any major promotions.
• Establish current channels and distribution ratios and evaluate enhancement activities such as referrals, incentives, and payout volumes.

Marketing

• Work closely with the marketing team to develop product collateral such as FAQ flyers, customer application forms, declaration forms, product feature flyers, customer letters, etc.
• Work on enhancing and maintaining home‑finance micro‑site.
• Establish and manage a product marketing plan throughout the year, including e‑marketing, SEM, IP targeting and others.
• Initiate promotion plans based on the product strategy such as radio ads, street panels, SMS campaigns, TV ads, in‑flight ads.

Specialist Skills / Technical Knowledge Required for this role

• Bachelor's degree in business, preferably a specialization in Finance or Accounting.
• 8‑10 years of relevant experience in the banking sector.
• Understand real‑estate market/industry dynamics and key drivers of change in market conditions.
• Good knowledge of UAE banking practices, regulations and risks.
• Good planning, organizational, interpersonal and communication skills.
• MIS skills.
• Project management skills.
• Name management skills.
• PC literate with exceptional analytical skills.

Required Experience: Senior IC