Senior PR & Communications Manager

Crypto Recruit; United Arab Emirates; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading Web3 company in the United Arab Emirates is looking to hire a PR & Communications Director. This role involves developing and executing a global PR strategy, managing media relations, and overseeing crisis communication. The ideal candidate will have over five years of experience in PR and media, particularly in fintech or crypto, and must demonstrate exceptional writing and leadership capabilities. This position offers the opportunity to shape the company's public narrative and communications strategies.

Qualifications

• 5+ years of senior PR, communications, or media experience.
• Proven track record securing high-impact media coverage.
• Exceptional writing and messaging skills.
• Strong crisis management experience.

Responsibilities

• Lead the PR and communications strategy from scratch.
• Develop relationships with global media in fintech and crypto.
• Manage PR budgets and external agencies.

Skills

Crisis management

Media relations

Writing skills

Narrative development

Analytical mindset

Autonomy

Job description

Overview

You will lead the full PR & communications function, strategy, execution, messaging, reputation, and intelligence. You will define how the company is perceived by media, partners, users, investors, and the broader Web3 ecosystem.

Key Responsibilities

• Communication & PR Strategy
  • Build and lead a global PR and communications strategy from scratch.
  • Define the long-term narrative positioning the company as a category leader in fintech and Web3.
  • Advise founders and leadership on communication priorities, risks, and opportunities.
• Media Relations
  • Develop and maintain strong relationships with top-tier global media across fintech, crypto, and business.
  • Secure consistent features, interviews, commentary, and leadership coverage.
  • Serve as the primary point of contact for all media inquiries.
• Crisis & Reputation Management
  • Lead crisis communications planning and response.
  • Prepare statements, Q&As, and escalation frameworks for sensitive situations.
  • Identify early reputation risks and act proactively.
• Messaging & Narrative Development
  • Create and maintain a comprehensive messaging architecture for the company, product, and leadership.
  • Ensure message consistency across press, product updates, community channels, and internal communication.
• Content & Executive Communication
  • Write high-quality press releases, pitches, announcements, narratives, and leadership content.
  • Prepare briefing docs, talking points, and speech notes for executives.
  • Support founders in refining their communication style and public presence.
• Cross-Team Collaboration
  • Work closely with community, marketing, and sentiment teams to stay aligned with user insights and narrative trends.
  • Partner with product and design teams to ensure cohesive copy and brand voice across all product surfaces and marketing materials.
• Online Event Support
  • Support AMAs, livestreams, virtual launches, and online events.
  • Prepare messaging frameworks, talking points, and post-event communication.
• Monitoring, Reporting & Intelligence
  • Set up and maintain systems for media monitoring, sentiment analysis, and narrative trend tracking.
  • Produce weekly and monthly reports with insights and recommended actions.
• Agency & Budget Ownership
  • Manage PR budgets and external agencies or contractors.
  • Identify new tools, partners, and platforms to scale communication efforts.

What We're Looking For

• 5+ years of senior PR, communications, or media experience (fintech/crypto/startup strongly preferred).
• Proven track record securing high-impact, global media coverage.
• Strong crisis and reputation management experience.
• Exceptional writing, messaging, and narrative-building skills.
• Fully autonomous operator—comfortable building systems and processes from the ground up.
• Confident working directly with founders and senior leadership.
• Strong analytical mindset with experience leveraging sentiment and narrative data.
• Thrives in a fast-paced, high-growth environment with high ownership.
• Excellent English; native-level preferred.

Location

Location: United Arab Emirates