Senior Marketing Executive

Black Pearl Consult; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A well-known consulting firm is seeking a Senior Marketing Executive for Dubai and Sharjah locations. The role involves developing and implementing marketing strategies, managing social media presence, and analyzing campaign performance. Candidates should possess a Bachelor's degree and have a minimum of 5 years of marketing experience, preferably in the retail or sports industry. Strong digital marketing skills and a passion for sports are essential. Competitive compensation and opportunities for professional growth are offered.

Qualifications

• Minimum 5 years of marketing experience, preferably in retail or sports industry.
• Strong skills in digital marketing campaign management, social media, SEO, and content creation.
• Passion for sports; knowledge of sports equipment, particularly Padel Tennis or other racquet sports, is a plus.

Responsibilities

• Develop and implement marketing plans aligned with the company’s goals.
• Manage and grow the company’s social media presence on platforms such as Instagram, Facebook, TikTok.
• Track and analyze campaign performance using tools like Google Analytics and Meta Business Suite.

Skills

Digital marketing campaign management

Social media management

SEO

Content creation

Data analysis

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Ads

Meta Ads

Canva

Photoshop

Job description

One of our reputed clients is looking for a Senior Marketing Executive for the Dubai and Sharjah locations.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and implement marketing plans aligned with the company’s goals.
• Identify target audiences and craft marketing strategies to drive engagement and sales.
• Coordinate product launches, seasonal promotions, and sponsorships.

Digital Marketing & Social Media

• Manage and grow the company’s social media presence on platforms such as Instagram, Facebook, TikTok, etc.
• Oversee paid advertising campaigns (Google Ads, Meta Ads) to drive online and in-store traffic.
• Work on SEO & content marketing to improve online visibility.

Retail & Sales Support

• Plan in-store marketing activities (promotions, discounts, in-store branding).
• Work closely with the sales team to support retail initiatives and customer engagement.
• Monitor sales trends and adjust marketing efforts accordingly.

Sponsorships & Brand Collaborations

• Identify and collaborate with sports brands, athletes, and influencers.
• Manage event sponsorships, tournaments, and partnerships to increase brand exposure.

Data & Performance Analysis

• Track and analyze campaign performance using tools like Google Analytics and Meta Business Suite.
• Provide insights and reports on marketing ROI and customer behavior.
• Optimize marketing spend based on data insights

Customer Engagement & Community Building

• Create and manage loyalty programs for returning customers.
• Organize and promote sports events, competitions, and activations.
• Handle customer feedback and reviews to enhance brand reputation.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of marketing experience, preferably in the retail or sports industry.
• Strong skills in digital marketing campaign management, social media, SEO, and content creation.
• Proficiency with tools such as Google Ads, Meta Ads, Canva, Photoshop, CRM & email marketing platforms.
• Passion for sports; knowledge of sports equipment, particularly Padel Tennis or other racquet sports, is a plus.

Work Location:

Dubai and Sharjah, UAE.