Senior Manager, Frontline Marketing

The Coca-Cola Company; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading beverage corporation is seeking a Marketing Leader in the United Arab Emirates. This role encompasses ownership of the annual business plan and marketing performance, focusing on integrated strategies and leadership development. Applicants should have 7+ years of significant marketing experience across various disciplines along with a strong commitment to excellence. Ideal candidates will drive innovative and data-driven marketing initiatives and foster an inclusive culture within the organization.

Qualifications

• 7+ years of significant marketing and leadership experience.
• Worked in various marketing disciplines including innovation and brand positioning.
• Advanced business and commercial acumen required.

Responsibilities

• Lead the marketing agenda and development of annual business plans.
• Define and execute market ABP agenda and performance.
• Own market marketing performance.

Skills

Agile

AI Concepts

Audience Engagement

Brand Strategy

Creative Strategies

Data Insights

Design Thinking

Negotiation

Omnichannel Interactions

Storytelling

Job description

Overview

Location(s): United Arab Emirates

City/Cities:

Travel Required: 26% - 50%

Relocation Provided: No

Job Posting End Date: February 6, 2026

Shift:

Job Description Summary

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

World-class, rounded marketing operator and strategy crafting. True E2E (End to End) marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP (Long-Range Plan) and OU-wide projects while within markets the focus is ABP (annual business plan) creation / operationalization.

• Portfolio-wide, E2E marketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
• Supported by local IMX (integrated marketing experience) team (media, content, epics SMEs- subject matter experts) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
• Own market marketing performance
• Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
• The team size span from none to 3 talents depending on market size/ potential

Experience & Critical Requirements

• Significant marketing and leadership experience (7 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Advanced business, commercial acumen (RGM Revenue Growth Management experience is nice to have).
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Skills

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.