Senior Loyalty Marketing Manager

Plusgrade; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading global marketing firm in Dubai is seeking a Senior Partner Marketing Manager for the Middle East. This role focuses on driving innovation and measurable impact across top airline and hotel loyalty programs. Candidates should have over 8 years of marketing experience, specifically in loyalty programs, with strong relationship management and analytical skills. The position involves managing partnerships and leading a cross-functional team in a fast-paced environment. Comprehensive health plans and flexible time off are part of the benefits offered.

Benefits

Comprehensive Health Plans

Flexible Paid Time Off

Travel Experience Credit

Annual Wellness Credit

Team Events and Monthly Lunches

Commuter Credit

Parental Leave Top Up

Adventure Pass

Qualifications

• 8+ years of marketing experience, with significant experience in managing loyalty programs.
• At least 3 years in a senior role within travel, loyalty, or e-commerce sectors.
• Fluency in English required; Arabic preferred.

Responsibilities

• Drive strategic growth and innovation across loyalty programs.
• Manage relationships with internal and external stakeholders.
• Lead cross-functional teams to deliver integrated marketing programs.

Skills

Relationship Management

Analytical Acumen

Digital Marketing Mastery

Leadership

Creative Problem-solver

Job description

About the Role:

As our Senior Partner Marketing Manager for the Middle East, you will be responsible for driving strategic growth, innovation, and measurable impact across some of the world’s most iconic airline and hotel loyalty programs. You will own the end-to-end marketing strategy for the region, serve as a trusted advisor to senior partner stakeholders, and play a critical role in shaping loyalty marketing strategy with our partners.

This is a client-facing, high-impact role that requires a strategic thinker, excellent communicator, and relationship builder who thrives in a fast-paced, collaborative environment.

What You Will Be Doing:

Reporting to the Director, Partner Marketing Manager, you will:

• Portfolio Ownership: Take full strategic and operational ownership of the Middle East loyalty partner marketing portfolio, setting vision, priorities, and KPIs to drive revenue and engagement of Plusgrade’s loyalty products with partners.
• Revenue Focus: Actively drive marketing opportunities that contribute to revenue goals.
• Deep understanding of Loyalty economics: A strong grasp of Loyalty economics and the ability to translate strategy to align with the loyalty programme metrics while maintaining the programme economics.
• Strategic Leadership: Develop and execute multi-year, data-driven marketing strategies that accelerate partner growth, deepen engagement, and position Plusgrade as an industry thought leader.
• Executive Stakeholder Management: Build and nurture relationships with internal and external stakeholders.
• Digital & Loyalty Expertise: Leverage deep expertise in loyalty marketing, digital channels, and omni-channel campaign management to deliver best-in-class partner and customer experiences.
• Cross-Functional Leadership: Lead cross-functional teams (Data, Analytics, Creative, Media, Product) to deliver integrated, high-impact marketing programs tailored to partner needs.
• Bold and Ambitious: Identify and pilot marketing opportunities, personalization strategies, and data-driven approaches to keep Plusgrade and its partners at the forefront of loyalty marketing.
• Performance Management: Establish robust measurement frameworks, analyze campaign and portfolio performance, and present actionable insights and recommendations to internal and external stakeholders.
• Mentorship & Team Development: Mentor and develop junior team members, fostering a culture of excellence, innovation, and continuous learning.

You Are Someone With:

• Experience: 8+ years of marketing experience with significant experience in managing loyalty programs along with at least 3 years in a senior or lead capacity within the travel, loyalty, or e-commerce sectors.
• Industry Expertise: Demonstrated success in developing and executing B2B2C loyalty marketing strategies for major travel or hospitality brands, with a strong understanding of the Middle East market.
• Integrity: Uphold the highest standards of integrity and transparency, acting ethically and maintaining trust and accountability.
• Digital Marketing Mastery: Advanced knowledge of digital marketing, data-driven personalization, and omni-channel campaign management.
• Relationship Management: Proven ability to build relationships, drive strategic alignment, and deliver value in complex partner ecosystems.
• Analytical Acumen: Highly analytical, with a track record of using data and insights to inform strategy, optimize performance, and drive business outcomes.
• Creative Problem-solver: A proactive, creative problem-solver with strong project management skills and the ability to juggle multiple priorities.
• Leadership: Experience leading cross-functional teams and mentoring junior marketers; able to inspire, influence, and drive results in a matrixed environment.
• Communication: Exceptional verbal and written communication skills; able to confidently present to executive audiences and adapt messaging for diverse stakeholders.
• Language: Fluency in English required; Arabic is a preference.
• Mobility: Willingness and ability to travel globally (up to 25%); a valid passport is required.

What You’ll Love About Us:

🏥 Comprehensive Health Plans

📅 Flexible Paid Time Off

✈️ Travel Experience Credit

🧘 Annual Wellness Credit

🥗 Team Events and Monthly Lunches

🌅 Commuter Credit

🍼 Parental Leave Top Up

🌍 Adventure Pass

Our Process:

Plusgrade is an equal‑opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.

We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process:

• Recruiter Phone Interview
• Hiring Manager Interview
• Case Study
• Team Interview

All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential.