Senior Gaming Marketing Manager: MENA Growth

Tencent; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A global gaming company is looking for a (Senior) Marketing Manager to design and execute campaigns that grow mobile, PC, and console games across MENA. The ideal candidate will have 7+ years of marketing experience within gaming or consumer technology and will leverage local insights for impactful marketing strategies. Fluency in English and Arabic is required, and knowledge of Mandarin Chinese is a plus.

Qualifications

• 7+ years of experience in marketing within gaming, entertainment, or consumer technology.
• Deep expertise in media planning, analytics, and digital channel management across MENA markets.
• Demonstrated success in driving audience growth, engagement, and ROI.

Responsibilities

• Design and implement tailored marketing strategies across multiple genres.
• Drive audience expansion through social media and influencer marketing.
• Leverage MENA cultural insights to localize marketing efforts.
• Track KPIs for acquisition, engagement, and retention.
• Lead cross-functional campaigns with local teams and vendors.

Skills

Creativity

Data analysis

Storytelling

Communication

Media planning

Fluency in English

Fluency in Arabic

Education

Bachelor's degree

Master's/MBA

Tools

Tableau

Excel

Job description

A global gaming company is looking for a (Senior) Marketing Manager to design and execute campaigns that grow mobile, PC, and console games across MENA. The ideal candidate will have 7+ years of marketing experience within gaming or consumer technology and will leverage local insights for impactful marketing strategies. Fluency in English and Arabic is required, and knowledge of Mandarin Chinese is a plus.