Senior Executive - Research & Insights (UAEN Talent Pool)
United Arab Emirates
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Job Description
Core Duties & Responsibilities
Fieldwork Survey Coordination
- Coordinate face-to-face survey fieldwork across DWTC and DEC venues, including scheduling and supervising survey staff, providing on-site support, and resolving operational issues
- Monitor fieldwork performance through daily target setting, analysis, and reporting
- Conduct ongoing quality checks on collected responses; design and deliver training sessions for field researchers as required
- Support administration of online and telephone surveys, including survey set-up, review of respondent lists, monitoring of response rates against targets, and progress reporting
Customer Experience (CX) Support
- Extract event schedules and customer lists (e.g., organisers, exhibitors) from DWTC CRM systems to support survey planning and execution
- Collaborate with commercial, planning, customer care and other teams to ensure accuracy and completeness of customer data, resolving any gaps or duplications
- Manage survey design and deployment within platforms such as Qualtrics and Alchemer, including questionnaire programming, logic setup, integration of customer data, and distribution
- Escalate customer complaints identified through surveys to relevant internal teams, ensuring timely resolution and feedback loop closure
- Provide ad hoc research support to internal stakeholders, subject to priorities and available resources
Data Analytics and Reporting
- Conduct qualitative data analysis, including coding and categorisation of open-ended responses, for regular and ad hoc reporting
- Perform data cleaning, tabulation, visualisation, and interpretation of survey data
- Contribute to the development and maintenance of dashboards and reporting tools aligned with business needs
- Prepare clear, structured, and visually engaging reports and presentations with actionable insights
- Apply technology and AI tools to streamline and enhance qualitative and quantitative analysis processes
- Explore and recommend innovative research methods, tools, and technologies to continuously improve data quality, efficiency, and reporting
Administrative Responsibilities
- Maintain up-to-date research databases, repositories, and archives
- Coordinate the temporary survey staff in line with project requirements and budget, liaising with external agencies as needed
- Ensure research projects follow sound methodological and operational principles, including appropriate sampling, accurate reporting, and confidentiality of data handling
- Predominantly office-based job requiring working longer hours on a computer, but could involve on-site supervision of survey fieldwork at DWTC or DEC venue
- The role requires the ability to work effectively when under time bound pressures, deadlines and to deliver quick turn-around times
- Occasional working over weekends as the role is linked with the corporate business cycle, particularly the Annual Event Calendar
Formal Education
- Bachelor’s degree in marketing, Social Sciences, or a related field is required
- Additional formal or informal training in Research, Customer Experience, or Data Analytics (e.g., postgraduate study, professional certifications, specialised courses) will be considered an advantage
Work Experience
- 2-3years of relevant professional experience in market research, customer insights, or fieldwork coordination
- Proven experience coordinating or supervising teams of temporary or field-based staff (e.g., interviewers, surveyors, promoters)
- Hands-on experience in survey administration (face-to-face, online, or telephone), with emphasis on quality assurance and achieving performance targets
- Exposure to customer experience measurement and/or CRM systems preferred
- Familiarity with survey platforms (e.g., Qualtrics, Alchemer) is an advantage
- Experience in a market research agency or consultancy environment will be considered an advantage
Skills & Knowledge
- Strong interpersonal and communication skills, with the ability to guide, motivate, and supervise field staff effectively
- High level of organisational skills to manage schedules, resources, and operational requirements
- Excellent stakeholder management, able to liaise confidently with internal teams and external partners
- Strong attention to detail, ensuring accuracy in data collection and quality control
- Ability to resolve issues on the ground quickly and independently
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) for reporting and coordination.
- Good understanding of data handling and reporting, with the ability to support survey analysis and reporting when required
- Bilingual skills (Arabic and English) are highly desirable
- Demonstrated initiative, accountability, and commitment to continuous improvement