Senior Director, Integrated Marketing Experience (IMX) & Eurasia & Middle East Operating Unit

The Coca-Cola Company; United Arab Emirates; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading global beverage company is seeking a Marketing Leader to drive innovative consumer intimacy strategies. The ideal candidate will have over 15 years of marketing experience, strong leadership skills, and a proven track record of managing complex projects across geographies. This role emphasizes collaboration, creativity, and leveraging data to enhance marketing effectiveness. Join us in refreshing the world and making a difference through impactful marketing campaigns. This position is located in the United Arab Emirates.

Benefits

Inclusive company culture

Career growth opportunities

Innovative work environment

Qualifications

• 15+ years of significant marketing experience focusing on media and creativity.
• Experience leading complex, cross-functional teams.
• Proven record in leveraging digital and data technologies.

Responsibilities

• Design and deliver campaigns for enhanced consumer intimacy.
• Lead and develop marketing capabilities for the organization.
• Manage a team to drive innovative marketing strategies.

Skills

Marketing strategy

Creativity

Leadership

Data analysis

Problem solving

Job description

Location(s): Türkiye

City/Cities: Istanbul

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: February 6, 2026

Shift:

Job Description Summary: EME (Eurasia Middle Easy) Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated Operating Unit (OU)–Market model, where the OU elevates and enables long-term growth+ OU-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Design and deliver massive intimacy with superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners – making every moment of truth addressable and special for specific consumers and shoppers.

• IMX OU (ıntegrated marketing experience operating unit) will create the capabilities (internal and with our partners) and lead OU-wide programs that will deliver consumer intimacy at scale, through world-class ideas that connects creativity, media, data, culture, and commerce.
• Lead media capabilities including retail media, JBPs (joint business plan), and ROI. Connect Data + Media + Culture + Commerce + Partners to transform every interaction point in a conversion opportunity.
• Orchestrate social ecosystems, influencers, data, e-commerce to win in the social space
• Drive Studio X effectiveness and operating excellence.
• Lead creative effectiveness, including principles, guidelines, governance and tech approach & pipeline while also developing Ou-wide (charters) core assets (content & shopper).
• Lead design excellence and OU-wide projects, including packaging and VIS.
• Enable and activate the IMX network (with global, Operating Unit peers and market talents)
• Lead a team of 6 talents
• What Success Looks Like: Step change creative effectiveness and ROI; Upskill the company and Studio X within core markets on driving intimacy at scale; Leverage data & technology to elevate media, shopper and content excellence and boundaries.

Experience & Critical Requirements

• Significant marketing and leadership experience (15 years+), with great focus on media, creativity, design, data/tech.
• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects and capabilities that leverage Digital/ Data/ AI as edges
• Led and developed teams directly and external partners (agencies)
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results
• Ability to inspire through the power of our marketing and brands

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.