Senior Director, Growth & GTM Transformation

Substance | Level Up by Substance; United Arab Emirates; On-site; AED 300,000 - 400,000; Full time

Job summary

A high-growth technology company in the United Arab Emirates is seeking a senior leader for B2C go-to-market functions. The role requires around 15 years of experience in commercial or transformation leadership within technology or digital platforms. Responsibilities include designing global GTM frameworks and leading cross-functional initiatives. Ideal candidates should have a consulting background and proven experience in influencing C-suite stakeholders. This role plays a crucial part in the company's multi-market transformation.

Qualifications

• Around 15 years in B2C GTM or commercial leadership within tech or media sectors.
• Experience in consulting roles with a strong commercial leadership focus.
• Proven ability to influence senior stakeholders with clarity.

Responsibilities

• Design the complete B2C GTM framework for global products.
• Develop market entry playbooks ensuring speed and local differentiation.
• Lead cross-functional alignment across Product and Marketing.

Skills

Value proposition design

Performance marketing

GTM scalability

Pricing strategy

Leadership

Job description

Overview

The Mandate is a high‑growth technology company entering a new era of global expansion—operations spanning Asia and the Middle East and now scaling its footprint to other continents. To support this transformation, we are seeking a senior leader who can bridge strategy and execution, consulting structure and commercial reality. This role carries the accountability of building a full suite global B2C GTM function—from blueprint to execution—and will directly influence executive decisions across brand, market entry and performance. This role also serves as a successor pipeline for such a leadership—it is designed for a leader who combines strategic clarity, gravity and readiness, high level of thought leadership, commercial depth and the ability to influence C‑suite stakeholders.

Responsibilities

1. B2C Go-to-Market Design and lead the complete B2C GTM framework for the company’s global products—building value propositions that resonate across multiple consumer markets.
   • Define how brand, product and performance marketing intersect to create commercial impact—owning the strategy from proposition through execution.
   • Strengthen marketing performance metrics (CPM, CVM, CAC, LTV) and align with the commercial team on customer acquisition and retention strategies.
   • Develop scalable market entry playbooks for new countries, ensuring speed, consistency, and localized differentiation.
   • Partner with Product, Marketing and RevOps to evolve the customer experience and align pricing, packaging and communications with business outcomes.
   • Act as the senior commercial voice for B2C, translating data and market signals into strategic, actionable insights.
2. Consulting & Transformation Leadership – Bring structured, consulting‑grade thinking to re‑architect how the company approaches growth.
   • Build frameworks, toolkits and case‑study‑based approaches that translate into executable commercial action plans.
   • Serve as the bridge between consulting discipline and operator execution—able to present to the Board one day and deploy playbooks in the market next.
   • Lead internal alignment across Product, Technology, Finance, and Commercial to embed a unified operating rhythm for B2C GTM transformation.
   • Use evidence‑based methodologies and proven transformation case studies to guide decision‑making and accelerate readiness.
   • Provide thought leadership on commercial transformation, ensuring the company moves from a basic B2C GTM maturity to a globally consistent and high‑performing growth engine.

Candidate Profile

• Around 15 years in B2C GTM, commercial, or transformation leadership within technology, telco, media or digital platforms sectors.
• Consulting DNA: Former McKinsey, Bain, BCG, Big4‑TMT practices, now operating in a business‑side commercial leadership role.
• Functional Strengths: Value proposition design, brand architecture, performance marketing, pricing strategy, partner enablement, and GTM scalability.
• Strategic Depth: Proven record of building or transforming GTM and commercial frameworks in high‑growth or transformation‑stage organizations.
• Leadership Style: Structured, calm under pressure, and able to influence diverse senior stakeholders with clarity and logic.
• Scope Readiness: Global mindset—able to operate across multiple time zones and business cultures.
• Personal Traits: Analytical yet pragmatic; resilient in ambiguity; drives execution through influence and system thinking rather than hierarchy.

Why This Role Matters

This role is at the heart of a multi‑market transformation—where consulting discipline meets commercial speed. It’s designed for a senior leader who thrives on complexity, builds structure where none exists, and can influence the C‑suite through both logic and delivery. You’ll shape how the organization grows globally—not by inheriting a system, but by creating one.

What Success Looks Like

The B2C GTM function evolves from basic to best‑in‑class, with measurable commercial impact across multiple regions. Leadership alignment is achieved across marketing, product, and commercial teams, enabling faster market entry. Executive stakeholders view the individual as a trusted strategic operator, not a functional head. Global launches are executed with clarity, consistency, and repeatability.

Next Steps

If your profile matches strongly, you will hear from us within 1‑2 weeks. If not, we appreciate your interest and will keep you in mind for future opportunities where you can truly make an impact.