Senior Digital Copywriter / Abu Dhabi

Bybit Limited; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit Limited is seeking a versatile Content Writer to turn complex ideas into clear, compelling content across web, emails, social, and product communications. You will collaborate with product, marketing, design, and localization teams to deliver engaging, user-focused content that strengthens our brand.

You will translate technical information for both everyday users and experienced traders, while upholding editorial standards and exploring AI-enhanced workflows.

Qualifications

• 3+ years of experience in copywriting, journalism, UX writing, research, PR, communications, brand marketing, or a related field.
• Excellent English writing skills and strong editorial judgment.
• Ability to create clear, engaging content and explain complex ideas without losing meaning.
• Hands-on experience using AI for research, writing, editing, and optimization.

Responsibilities

• Develop original campaign narratives aligned with brand messaging and goals.
• Maintain tone of voice and edit content to meet brand guidelines.
• Write copy for websites, landing pages, social media, emails, system communications, UX/UI, Help Center, and knowledge bases.
• Translate complex product logic into accessible messaging for users and traders.
• Review and improve existing content for clarity, consistency, and accuracy.
• Collaborate with product, marketing, design, localization, and PMs to deliver content on time.
• Test and refine AI tools, build reusable prompts, and ensure outputs are accurate and confidential.
• Manage priorities and communicate blockers to stakeholders to stay aligned.

Skills

Copywriting

Editing

Editorial judgment

AI fluency

Education

Bachelor’s degree in Creative Writing, Journalism, Advertising, Marketing, English, Communications

Job description

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions.

Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at a global scale.

Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

About the Role

We’re looking for a versatile Content Writer who can turn complex ideas into clear, compelling content, build campaign stories that strengthen our brand, and use AI thoughtfully to improve research, writing, and delivery.

You’ll work closely with product, marketing, design, and localization teams, bringing strong editorial judgment and a collaborative approach to creating consistent, engaging, and user-focused content across multiple channels.

Key Responsibilities

Campaign Storytelling & Messaging

• Develop original campaign narratives that align with our brand narrative, messaging frameworks, and marketing goals.
• Carry the core campaign idea consistently across different channels and formats.

Brand Voice & Editorial Standards

• Maintain our tone of voice and uphold brand guidelines across all content.
• Apply and help maintain tone‑of‑voice guidance, ensuring brand and editorial standards are consistently followed across teams.

Content Creation Across Channels

• Write clear, compelling copy for websites, landing pages, social media, email campaigns, system communications, UX/UI, Help Center articles, and knowledge base entries.
• Adapt writing style, tone, and structure to different audiences, channels, and communication objectives.

Product & Technical Communication

• Translate complex product logic, workflows, and technical information into accurate, accessible messaging for everyday users and experienced traders.
• Understand product requirements and user journeys to ensure content is clear, relevant, and aligned with the product experience.

Content Editing & Optimization

• Review and improve existing content by strengthening clarity, consistency, tone, and positioning.
• Preserve the intended meaning, product accuracy, and approved claims throughout the editing process.

Cross-functional Collaboration

• Work closely with Product Managers, Project Managers, UX designers, marketers, subject matter experts, and localization teams.
• Clarify briefs, resolve feedback, and ensure content works effectively in its final context.

AI & Workflow Development

• Use AI tools for research, drafting, editing, and content optimization.
• Test new AI tools and skills, maintain shared prompt libraries, and document effective approaches.
• Evaluate AI-generated outputs for accuracy, quality, confidentiality, and brand alignment, applying human review where necessary.

Project & Stakeholder Management

• Manage competing priorities and deliver high-quality work within agreed timelines.
• Communicate progress and potential blockers promptly, respond constructively to feedback, and maintain alignment with collaborators throughout delivery.

Key Requirements

Experience & Education

• 3+ years of experience in copywriting, journalism, UX writing, research, PR, communications, brand marketing, or a closely related field, with demonstrable writing and editing skills.
• Bachelor’s degree in Creative Writing, Journalism, Advertising, Marketing, English, Communications, Social Sciences, or a related field.
• Excellent English writing skills and strong editorial judgment.
• Ability to create clear, engaging, and accurate content, adapt tone and structure to different formats, and explain complex ideas without losing their meaning.

Hands-on AI Fluency

• Practical experience using AI for research, writing, editing, and content optimization, beyond basic prompting.
• Ability to test new AI tools and skills, evaluate outputs, and build and maintain reusable prompt libraries and workflows.
• Sound judgment regarding fact‑checking, confidentiality, and when human review is required.

Brand & Campaign Thinking

• Ability to translate creative briefs into compelling campaign stories aligned with broader brand messaging.
• Experience applying tone‑of‑voice guidelines and maintaining brand consistency across multiple channels.
• Ability to interpret Product Requirements Documents (PRDs), understand product workflows and user journeys, and translate technical information into clear, structured content.
• Experience creating content across marketing, product, and customer support formats.

Delivery & Stakeholder Management

• Ability to work independently, prioritize multiple projects, and deliver under tight deadlines.
• Proactive in clarifying requirements, identifying potential risks, and keeping stakeholders aligned when priorities change.
• Team-oriented mindset, openness to feedback, and willingness to revise work based on input from others.
• Focus on shared goals and delivering the best outcome for the team rather than defending individual work.
• Strong communication skills, responsiveness, and a proactive approach to keeping teammates informed of progress, questions, and blockers.

Nice to Have

• Additional Languages: Proficiency in Chinese or other languages, including the ability to work with source materials and stakeholders in those languages.
• Industry Knowledge: Experience in cryptocurrency, fintech, broader technology, or traditional finance.
• Process Improvement & Automation: Ability to identify repetitive tasks or workflow inefficiencies and suggest practical improvements, reusable templates, or simple automations.
• Strategic & Brand-building Experience: A portfolio or work samples demonstrating campaign concepts, messaging frameworks, or brand-building initiatives across multiple platforms.
• Agency or Creative Industry Experience: 2+ years of agency experience or equivalent creative‑industry experience across digital, social, and long‑form content.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team‑building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us. Your long‑term development matters, and we offer internal job opportunities to help you build your career path.