Senior CRM Executive

Hireroo; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A global brokerage firm in Dubai seeks a Senior CRM Executive to lead strategic CRM initiatives across digital channels. The ideal candidate has over 4 years of experience in lifecycle marketing within fintech, possesses strong technical skills with CRM systems, and demonstrates project management proficiency. Responsibilities include developing multi-channel strategies, monitoring performance metrics, and collaborating with cross-functional teams. This role offers career growth opportunities in a dynamic environment.

Benefits

Career growth opportunities

Collaborative work environment

Qualifications

• 4+ years of experience in CRM or lifecycle marketing, ideally in fintech.
• Strong technical understanding of CRM systems architecture.
• Proficient in leading CRM platforms.
• Excellent project management skills and attention to detail.

Responsibilities

• Lead strategy and execution of CRM initiatives across digital channels.
• Develop and execute multi-channel CRM strategies.
• Design customer lifecycle journeys with tailored automation flows.
• Collaborate with technical teams for analytics.
• Monitor key CRM metrics and drive performance improvements.

Skills

CRM expertise

Customer journey mapping

Cross-functional project management

Data analysis

Behavior-triggered automation

Customer segmentation methodologies

Tools

MoEngage

Braze

Clevertap

SQL

Job description

A long-established and trusted global brokerage is seeking an experienced Senior CRM Executive to join their prop trade team. With over 30 years of industry presence this firm has built a solid reputation for transparency, innovation and client success offering a broad range of CFD products including forex, commodities, indices and more.

Location: Hybrid - Dubai, UAE

Responsibilities

As a Senior CRM Executive you will lead the strategy and execution of CRM initiatives across digital channels using customer data and CRM tools to drive engagement, retention and growth. Collaborating cross‑functionally you’ll ensure scalable automated systems that deliver personalized experiences aligned with business goals.

Take the lead in developing and executing data‑driven multi‑channel CRM strategies including Email, SMS, WhatsApp and Push notifications to boost customer engagement, retention and revenue growth.

Design and optimize customer lifecycle journeys by building tailored automation flows across various user touchpoints.

Work closely with technical and data teams to define event‑tracking requirements, implement SDK integrations and ensure accurate analytics across platforms.

Create dynamic audience segments based on behavioral data, cohort trends and RFM analysis to enhance targeting and campaign relevance.

Utilize AI‑powered tools (such as ChatGPT, Jasper or similar) to generate personalized, high‑performing copy at scale adapted to multiple personas and languages.

Collaborate with content, design and product teams to produce localized, conversion‑optimised CRM assets.

Monitor key CRM metrics (e.g., open rate, click‑through, conversions, churn) and use insights to drive continuous performance improvement.

Maintain clean and organised CRM infrastructure including naming conventions, audience libraries and workflow documentation.

Contribute to CRM strategy development for new product launches or promotional campaigns in partnership with cross‑functional teams.

Stay current with the latest CRM and martech innovations to help evolve and enhance the company’s lifecycle marketing strategies.

Requirements

• Minimum of 4 years hands‑on experience in CRM or lifecycle marketing ideally within a fast‑moving digital environment (such as fintech, trading or high‑growth online services).
• Strong technical understanding of CRM systems architecture, event‑driven automation and SDK integration for app‑based platforms.
• Proficient in leading CRM platforms such as MoEngage (preferred), Braze or Clevertap.
• Demonstrated ability to map customer journeys and build complex behaviour‑triggered automation workflows across multiple channels.
• Solid grasp of customer segmentation methodologies including RFM analysis and churn‑prediction strategies.
• Experience working with WhatsApp for Business API and knowledge of regulatory‑compliant communication practices.
• Proven track record of delivering measurable impact on user engagement, retention and revenue through CRM initiatives.
• Excellent cross‑functional project management skills with the ability to align efforts across product, data and content teams.
• Detail‑oriented with a growth mindset and strong analytical capabilities.

Nice to have

Proficient in SQL for building audience segments, customizing campaign logic and analysing performance metrics.

Familiar with business intelligence and data visualization tools such as Power BI, Tableau or Looker.

Experience connecting CRM platforms with internal data sources including data lakes or customer data platforms (CDPs).

Solid understanding of global data protection and communication compliance standards (e.g., GDPR, CAN‑SPAM) with the ability to apply best practices across multiple markets.

Whats in it for you

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company whether you want to advance your technical skills or aspire to leadership in the future.