Senior Copywriter

Sunreef Yachts; Ras Al Khaimah; On-site; AED 279,000 - 502,000; Full time

Benefits offered by this job

Competitive salary and benefits

Exposure to international standards

Growth-oriented work environment

Job summary

Sunreef Yachts is seeking a Senior Copywriter in Ras al Khaimah to craft clear, impactful copy across digital and print channels. You will shape content strategy, align messaging with business goals, and collaborate with strategy, marketing, PR, creative and sales teams.

The role emphasizes storytelling, SEO optimization and high editorial standards, with opportunities to influence brand voice and lead generation. Six days work week is possible in a dynamic, international environment.

Qualifications

• At least five years of relevant experience in copywriting, content writing or content marketing.
• Excellent written and verbal English with strong writing and editing skills.
• A strong portfolio demonstrating storytelling across channels.
• Understanding of content strategy, SEO, social media and digital marketing.
• Ability to translate complex ideas into clear, engaging content.
• Experience adapting tone for different audiences and formats.
• Strong research, organisational and project management skills.
• A bachelor's degree in Marketing, Communications, Journalism, English or related field preferred.

Responsibilities

• Execute content strategies aligned with business, marketing and brand objectives.
• Write engaging copy for websites, blogs, email campaigns, social media, advertisements, brochures and other materials.
• Create social media captions, scripts, articles, promotional content and corporate communications.
• Research industry trends, competitors and audiences to identify topics and content opportunities.
• Maintain a consistent brand voice and high editorial standards across channels.
• Review and edit content for accuracy, clarity and consistency.
• Optimise content for SEO and digital performance with natural language.
• Analyse content performance and suggest improvements.
• Manage multiple content projects and ensure timely delivery.

Skills

Copywriting

Content strategy

SEO

Editing

Education

Bachelor's degree in Marketing, Communications, Journalism, English

Tools

WordPress

Google Analytics

Google Search Console

AI content tools

Job description

Sunreef Yachts is looking for a Senior Copywriter who combines strong storytelling with strategic thinking to create content that builds brand awareness, engages audiences and supports lead generation. You will develop content strategies and turn ideas, product information and business objectives into clear, compelling copy across digital and print channels.

Working closely with our strategy, performance marketing, public relations, creative and sales team, you will help shape our messaging and maintain a consistent brand voice.

Key Responsibilities

• Execute content strategies aligned with business, marketing and brand objectives
• Write engaging copy for websites, blogs, email campaigns, social media, advertisements, brochures and other marketing materials.
• Create social media captions, scripts, articles, promotional content and corporate communications, adapting tone and messaging for different audiences and platforms.
• Research industry trends, competitors and target audiences to identify relevant topics and content opportunities.
• Maintain a consistent brand voice and high editorial standards across all communication channels
• Review and edit content to ensure accuracy, clarity and consistency
• Optimise content for SEO and digital performance while maintaining natural, engaging language
• Analyse content performance and recommend improvements to strengthen engagement and effectiveness
• Manage multiple content projects and ensure timely delivery

Requirements

• At least five years of relevant experience in copywriting, content writing or content marketing, with experience contributing to content strategy.
• Excellent written and verbal English, with strong writing and editing skills
• A strong portfolio demonstrating storytelling, campaign copy and content across different channels
• A sound understanding of content strategy, SEO, social media and digital marketing
• The ability to translate complex ideas and product information into clear, engaging, reader-friendly content
• Experience adapting tone and style for different audiences, formats and communication objectives
• Strong research, organisational and project management skills, with the ability to work independently and meet deadlines.
• A bachelor's degree in Marketing, Communications, Journalism, English or a related field is preferred

Preferred Qualifications

• Experience in B2C content marketing
• Familiarity with analytics tools such as Google Analytics and Google Search Console
• Experience using content management systems such as WordPress
• Familiarity with AI-assisted content creation tools

Requirements

6 days working

Office Time : 7:00 am - 03:45 pm

Location : Ras al Khaimah

Benefits

What We Offer:

• Competitive salary and benefits package
• Opportunity to work on innovative and sustainable projects
• Supportive and growth-oriented work environment
• Exposure to international standards and advanced technologies