Sales Supervisor - Retail

Gulfa Mineral Water and Processing Industries LLC; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading beverage company in Dubai is seeking a Sales Supervisor – Retail. The role involves managing retail sales teams, ensuring product availability, and achieving sales targets. Candidates should have a Bachelor's degree, 3+ years in FMCG sales, and strong leadership skills. A valid UAE driving license is required.

Qualifications

• Minimum 3 years of experience in FMCG retail sales; experience in beverage or water industry is a plus.
• Strong leadership and team management skills.
• Proven ability to meet and exceed sales targets.
• Excellent communication, negotiation, and interpersonal skills.
• Valid UAE driving license.

Responsibilities

• Supervise and guide retail sales representatives in assigned territories.
• Develop and maintain strong relationships with supermarkets, groceries, and convenience stores.
• Ensure daily sales targets, route plans, and coverage are met effectively.
• Monitor product availability and display standards at retail points.
• Execute retail promotions and merchandising plans.
• Track competitor activities and provide market intelligence.
• Prepare and submit regular sales reports and performance updates.
• Train and support sales team on product knowledge and customer service.
• Coordinate with logistics to ensure timely delivery and stock replenishment.

Skills

Route planning and retail execution

People management

Sales forecasting and reporting

Customer relationship management

Market analysis

Problem-solving and decision-making

Education

Bachelor’s degree in Business, Marketing, or a related field

Tools

MS Office

Sales reporting tools

Job description

Overview

Sales Supervisor – Retail

The Sales Supervisor – Retail is responsible for overseeing retail sales operations. This includes managing a team of sales representatives, expanding retail coverage, ensuring product availability, and achieving sales targets within assigned areas.

Responsibilities

• Supervise and guide retail sales representatives in assigned territories.
• Develop and maintain strong relationships with supermarkets, groceries, convenience stores, and other retail outlets.
• Ensure daily sales targets, route plans, and coverage are met effectively.
• Monitor product availability, visibility, and display standards at retail points.
• Execute retail promotions, offers, and merchandising plans.
• Track competitor activities and provide timely market intelligence.
• Prepare and submit regular sales reports and performance updates.
• Train and support sales team on product knowledge, sales techniques, and customer service.
• Coordinate with logistics to ensure timely delivery and stock replenishment.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Minimum 3 years of experience in FMCG retail sales; experience in beverage or water industry is a plus.
• Strong leadership and team management skills.
• Proven ability to meet and exceed sales targets.
• Excellent communication, negotiation, and interpersonal skills.
• Valid UAE driving license.
• Proficient in MS Office and sales reporting tools.

Key Skills

• Route planning and retail execution.
• People management.
• Sales forecasting and reporting.
• Customer relationship management.
• Market analysis.
• Problem-solving and decision-making.