Sales Manager / National Brand Manager

Confidential; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

Confidential in Dubai seeks a senior Sales & Commercial Leader to drive the automotive brand’s performance across the UAE. You will own the sales, marketing, procurement, and inventory planning while coordinating with the principal and internal teams to hit targets.

The role requires a decade of automotive experience in UAE/GCC, strong leadership, and proven ability to manage OEM relationships and large-scale forecasts.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Automotive Management or a related discipline.
• MBA or relevant professional qualification would be an advantage.
• Minimum 10 years of relevant automotive industry experience in the UAE/GCC market.
• Strong experience in automotive sales and brand management.
• Demonstrated experience in principal/OEM management, vehicle procurement and inventory planning.

Responsibilities

• Develop and implement the annual sales and brand strategy in line with objectives and principal expectations.
• Achieve sales volume, revenue, gross margin and profitability targets.
• Lead and manage the sales team to ensure market coverage and targets.
• Develop annual and monthly sales forecasts, budgets and business plans.
• Manage vehicle procurement, ordering and inventory planning based on forecasts and demand.
• Maintain relationships with OEM/principal, including reviews and market updates.
• Coordinate with Marketing on brand campaigns, launches, promotions and engagement initiatives.
• Monitor market trends, competitors, pricing and customer preferences; propose actions.
• Support pricing strategy and model/variant planning to maximize competitiveness.
• Ensure optimal inventory levels and manage stock ageing and movement.
• Identify opportunities to expand market share and channels.
• Collaborate with After Sales, Finance, Marketing, Supply Chain and other stakeholders.
• Prepare regular performance reports for management and the principal.
• Ensure compliance with policies and UAE regulatory requirements.

Skills

Market knowledge UAE/GCC

Sales & dealership ops

OEM relationship mgmt

Procurement & inventory

Forecasting & budgeting

Brand & marketing mgmt

Commercial awareness

Market & competitor analysis

Leadership & team mgmt

Negotiation & stakeholder mgmt

Communication & presentation

Education

Bachelor’s Degree in Business Administration/Marketing/Automotive

MBA or related qualification

Job description

Job Purpose

To lead the overall sales and commercial performance of the assigned automotive brand across the UAE, with responsibility for sales, marketing, vehicle procurement, inventory planning and principal/OEM management. The role is responsible for achieving sales volume, revenue and profitability targets while strengthening the brand’s market presence and ensuring effective coordination with the principal.

Key Job Accountabilities

• Develop and implement the annual sales and brand strategy in line with business objectives and principal expectations.
• Achieve agreed sales volume, revenue, gross margin and profitability targets.
• Lead and manage the sales team to ensure effective market coverage and achievement of individual and team targets.
• Develop annual and monthly sales forecasts, budgets and business plans.
• Manage vehicle procurement, ordering and inventory planning based on sales forecasts, market demand and stock levels.
• Maintain effective relationships with the OEM/principal, including business reviews, sales performance, product requirements and market updates.
• Coordinate with Marketing to develop and execute brand campaigns, product launches, promotions and customer engagement initiatives.
• Monitor market trends, competitor activities, pricing and customer preferences and recommend appropriate commercial actions.
• Support product positioning, pricing strategy and model/variant planning to maximise market competitiveness.
• Ensure optimal inventory levels and monitor stock ageing and vehicle movement to minimise commercial risk.
• Identify opportunities to expand the brand’s market share, customer base and sales channels.
• Work closely with After Sales, Finance, Marketing, Supply Chain and other internal stakeholders to ensure effective brand operations.
• Prepare regular sales, market, inventory and business performance reports for management and the principal.
• Ensure compliance with company policies, principal standards and applicable UAE regulatory requirements.

Educational Qualification

• Bachelor’s Degree in Business Administration, Marketing, Automotive Management or a related discipline.
• MBA or relevant professional qualification would be an advantage.

Experience

• Minimum 10 years of relevant automotive industry experience in the UAE/GCC market.
• Strong experience in automotive sales and brand management.
• Demonstrated experience in principal/OEM management, vehicle procurement and inventory planning.
• Experience in sales planning, marketing coordination and commercial management.
• Proven track record of achieving sales, revenue and profitability targets.
• Experience managing automotive sales teams and dealer operations is preferred.

Knowledge & Skills

• Strong knowledge of the UAE/GCC automotive market.
• Automotive sales and dealership operations.
• Principal/OEM relationship management.
• Vehicle procurement and inventory management.
• Sales forecasting and budgeting.
• Brand and marketing management.
• Commercial and financial awareness.
• Market and competitor analysis.
• Strong negotiation and stakeholder management skills.
• Leadership and team management capability.
• Strong communication and presentation skills.