Regional Marketing Coordinator (Farsi)

Exinity; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading financial services company in Dubai is seeking a Regional Marketing Coordinator to support marketing strategies across the Iran, Turkey, and Afghanistan region. The ideal candidate will have a background in marketing within Finance or Fintech, excellent organizational skills, and fluency in English and Farsi. This role offers a hybrid working model and competitive benefits including health insurance and a comprehensive leave package.

Benefits

World-class health insurance

Hybrid Working Policy

Discretionary performance related bonus

Personalized Flex-Benefits

Comprehensive leave package of 40 days

Qualifications

• Previous experience in marketing, ideally in Finance or Fintech.
• Knowledge of digital marketing channels.
• Strong attention to detail.
• Ability to manage multiple priorities.

Responsibilities

• Support execution of marketing strategy for the Alpari brand.
• Assist in creating marketing materials.
• Produce and localize content for social media and channels.
• Gather market insights and share feedback.
• Monitor campaign performance and prepare reports.
• Support planning and execution of events.

Skills

Organizational skills

Communication skills

Project management

Digital marketing knowledge

Interpersonal skills

Fluency in English

Fluency in Farsi

Job description

The Role

As a Regional Marketing Coordinator at Exinity, you will support the execution of our marketing strategy for the Alpari brand in the Iran, Turkey and Afghanistan region. Working closely with the Regional Marketing team and Central Marketing team, you will help coordinate marketing initiatives that drive brand awareness, client acquisition, and engagement in the region. This role requires strong coordination, organization, and communication skills, ensuring activities are delivered effectively while aligning with business priorities.

Key Responsibilities

Campaign Execution

Assist in creating and adapting marketing materials, including digital ads, social media posts, and email campaigns, ensuring alignment with brand guidelines.

Content Support

Help produce and localize engaging content for various channels, including social media, blogs, newsletters, and website updates.

Coordinate translation, cultural adaptation, and quality checks to ensure content resonates with the Iranian audience.

Market Insights

Gather and share market insights, competitor activities, and client feedback to guide strategy and optimize activities.

Monitor campaign performance and prepare reports to support data‑driven decision‑making.

Event Coordination

Support the planning and execution of events, webinars, and local activations to strengthen brand presence.

Ensure smooth coordination between internal teams and external partners.

Digital Marketing

Assist in managing digital marketing activities, including SEO, paid media, and social campaigns.

Track and analyze results to recommend improvements.

Cross‑Functional Collaboration

Coordinate with internal teams to ensure local initiatives meet business needs and align with overall strategy.

Provide structured feedback on local activities, ensuring alignment with business priorities.

Liaison between regional team and central team and be able to prioritize works and manage stakeholders’ expectation

Qualifications

Essential

Previous experience in marketing, ideally within the Finance, Fintech, or related sectors.

Knowledge of digital marketing channels (social media, paid campaigns, SEO, email).

Strong organizational and project management skills.

Excellent communication and interpersonal skills with the ability to work across teams.

Fluency in English and Farsi (written and spoken).

Strong attention to detail and the ability to manage multiple priorities.

Desirable

Familiarity with the Iranian FX broker market and consumer behaviour.

Experience with CMS, CRM, and marketing automation tools.

Analytical mindset with basic knowledge of performance tracking and reporting.

BENEFITS & PERKS

We believe in fairly compensating all our people by providing them with a world‑class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive :

Hybrid Working Policy

Discretionary performance related bonus

Personalized Flex‑Benefits

A focus on your wellbeing, including talks and access to self‑development tools.

Medical insurance for employees.

Comprehensive leave package of 40 days inclusive of Public Holidays

WHAT YOU WILL LOVE ABOUT THIS ROLE

“Freedom to succeed” is our core belief. It’s not just a promise we make to our clients and partners, but to our people too. We want our people to LEAP and so in this role you will…

Learn (e.g., from each other / from new projects).

Exchange (e.g., information and best practices in an open‑minded environment).

Advance (e.g., by developing skills and accepting greater responsibilities / your career progression and diversification).

Prosper (e.g., by acquiring skills / by nurturing a team of x people).

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.