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A leading hospitality group is seeking a Regional Director of Hotel Performance to oversee luxury segments and meet revenue targets. This role requires effective collaboration with hotel operations and strong leadership capabilities. The ideal candidate brings five years of relevant experience and fluency in English, with additional knowledge of French and Arabic as a plus. The position is based in Dubai and emphasizes performance excellence and strategic innovation.
La Maison Sofitel Sofitel Legend MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests colleagues and communities and guide our behavior.
Our values are:
A career that lets your passion shine
As Regional Director Hotel performance IMEAT for Sofitel MGallery & Emblems you will lead the strategy across all luxury segments to execute revenue targets in alignment with the groups visions & goals and values. The key to the success of this role is the ability to collaborate closely with Operations and build trusted business partnerships in region with Regional VP Operations (VPO) in all manner of hotel performance excellence with a focus on quality and commercial delivery as well as engage with Owners as required and Key Stakeholders in an ambassadorial capacity.
This role is based in the United Arab Emirates in the Dubai headquarters and you will report to the Global Head of Hotel Performance Sofitel MGallery Emblems.
As a role model within the regional commercial community you will be responsible for developing the hotel commercial teams to release their full creative potential in achieving the highest possible revenue from properties within the SMgE region whilst simultaneously optimizing value and service for our clients.
RELATIONSHIPS
All Hotel Directors of Sales & Marketing Sofitel MGallery Emblems
All General Managers Sofitel MGallery Emblems
All Marketing and Communication executives Sofitel MGallery Emblems
All ACCOR VP Sofitel MGallery Emblems
All Revenue Managers Sofitel MGallery Emblems
All Accor Global & Luxury Sales Offices Worldwide
KEY SUCCESS FACTORS ARE THE FOLLOWING:
Provide strategic direction on driving hotel performance excellence particularly focus on sales delivery loyalty contribution and TARS contribution.
Ensure credibility and attend owners meetings as required with the regional VPO.
Assist in the recruitment and validate the appointment of senior sales distribution and loyalty roles in hotels.
Contribute to the critical path to support new hotel openings /de flagging of hotels.
Coordinate with the whole Sofitel MGallery Emblems team for assistance as well as the broader Accor organization for sales loyalty and distribution.
Be the interface to the global sales organization to ensure brand representation and production.
Strong coordination with luxury sales including some tactical dedication actions for Sofitel MGallery & Emblems.
AREAS OF RESPONSIBILITY
Strategy
You will contribute to the development of strategy for each hotel to achieve performance and excellence together with Sofitel MGallery & Emblems Commercial and Marketing teams and all stakeholders.
You will provide strategic direction guidance and support on Sales & Marketing concepts and operational decisions for each hotel.
You will conduct bi-annual or as when required hotel business reviews for key assets.
Budget
You will actively participate in the annual hotel budget and marketing plan process.
You will validate sales loyalty pre-opening budgets and pro formas in conjunction with Revenue.
You will manage new developments in the region.
You will oversee the pre-opening Sales & Marketing function to support Managed and Franchise hotels.
Drive Performance & Quality
You will work with country Sales Marketing Ecommerce and Loyalty executives as well as SMgE Commercial and Marketing teams to drive Topline performance and grow market share for key assets.
You will support the VPO on all hotel CSR and Guest Experience initiatives
You will help develop tactical campaigns that will help drive revenue F&B SPA M&E.
You will develop Performance Improvement Plan (PIP) commercial objectives together with finance with necessary input and validation from all stakeholders.
You will monitor the hotel quality KPIs;
You will contribute to the quality and brand standards monitoring across all areas while on-property informing them where necessary relevant teams if action is required;
You will support VPO as required responding to owner requests on performance or excellence topics.
You will analyze S&M competitive positioning and market trends in all markets.
You will help develop with the central commercial team tactical plans within Sofitel MGallery Emblems (SMgE) SMDL teams to support hotels in need;
People & Relations
You will act as brand ambassador representing SMgE Brands.
You will have strong and effective interactions with Owners around sales & marketing performance and new projects.
You will participate in the hiring process of new S&M Directors for hotels and maintain a list of talent with mobility potential.
You will build and maintain a network of key industry contacts
Qualifications :
What you will bring to the role
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Remote Work :
No
Employment Type :
Full-time