Public Relations Specialist

The Emirates Group; Dubai; On-site; AED 201,000 - 312,000; Full time

Job summary

The Emirates Group is seeking a Public Relations Specialist Multimedia Content Producer for a 12-month temporary contract in Dubai. You will craft compelling PR stories across video, graphics, imagery, and other assets for owned channels and earned media outreach.

You will work with the PR Manager to plan campaigns, distribute press materials, and manage media and influencer events while ensuring brand consistency across all content formats.

Qualifications

• 5+ years in public relations, communications, journalism, preferably with a multimedia or digital focus.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field is required.
• Strong writing, editing, and storytelling skills across formats.

Responsibilities

• Develop and execute stories and campaigns that support brand objectives and business briefs.
• Craft and distribute news releases, feature stories, media advisories, and pitches to journalists and influencers.
• Create content across formats (video, photography, infographics, podcasts, animations) to support campaigns.
• Plan and execute media and influencer events.
• Manage media and influencer relationships and act as liaison between Emirates Group and external media.
• Collaborate with internal stakeholders to identify storytelling opportunities and ensure brand consistency.
• Monitor media coverage, prepare PR reports, and analyze campaign performance to optimize content.
• Support crisis communication and rapid response messaging as needed.

Skills

Interpersonal skills

Presentation skills

Writing & storytelling

Strategic communications

Media relations

Campaign management

Multimedia storytelling

Attention to detail

Diligence

Public relations

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

Adobe Creative Suite

Final Cut Pro

Canva

Audacity

Job description

Job PurposeOur Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!The Public Relations Specialist Multimedia Content Producer - 12 month Temporary Contract will support our brand storytelling and content presence across traditional, digital and social media platforms through the identification and development of compelling and creative PR stories, that are reflected in a multitude of content types including video, graphics, imagery and other assets used on Emirates' owned channels and for earned media outreach.In this role, you will:Work with the Public Relations (PR) Manager to develop and execute stories and campaigns that support the company's brand objectives, and business briefs.Craft and distribute news releases, feature stories, media advisories, and pitches to journalists and influencers that align to our brand and image.Create and manage content across various formats (video, photography, infographics, podcasts, animations) to support communications activity and messaging.Assist in planning and executing media and influencer events.Manage media and influencer relationships and activity, acting as a liaison between the company and external media parties.Collaborate with internal stakeholders within assigned projects, to identify storytelling opportunities and ensure message and brand consistency across the content produced.Monitor media coverage, prepare PR reports, and analyse campaign performance and interpret PR and social media metrics to optimise content for present and future campaigns.Support the broader PR team on crisis communication efforts and assist in rapid response messaging as needed.Stay current with industry trends, global trends, emerging platforms, and best practices in social media, and multimedia communications.QualificationIn order to be successful in this role, you must meet the below requirements:5+ years in public relations, communications, journalism, preferably with a multi-media or digital focus.Bachelors Degree in Public Relations, Communications, Journalism, Marketing, or related field.Strong interpersonal and presentation skills.Strong writing, editing, and storytelling skills across formats.Solid understanding of the traditional and digital media landscape, social media platforms, media monitoring and reporting tools.Digital publishing skills and some proficiency in multimedia tools for editing video, images, audio, graphics, presentations. Professional proficiency in multimedia tools (e.g., Adobe Creative Suite, Final Cut Pro, Canva, Audacity, etc.), would be an advantage.Experience in briefing and supervising production teams and agencies to deliver high quality multimedia content.Experience managing media and influencer outreach.Experience working on PR campaigns and events.Ability to work on multiple projects simultaneously in a fast-paced environment.Diligence and attention to detail, with a proactive attitude.NOTE: This is a 12 month temporary contractAt Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!Salary & benefits