Public Relations Communications Manager

MyWhoosh; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading cycling technology company is seeking a PR & Communications Manager to lead and execute their global communications strategy. The successful candidate will drive media coverage, manage agencies, and develop partnerships across various markets, primarily within the cycling and esports sectors. This senior role provides full support from leadership to establish and grow the PR function, ensuring effective stakeholder management and consistent messaging. Strong experience in public relations, especially in sports, is essential.

Qualifications

• Experience in public relations and communications, preferably in sports.
• Knowledge of cycling and esports is highly preferred.
• Strong strategic thinking and leadership abilities.

Responsibilities

• Develop and own PR & Communications strategy.
• Manage media coverage and relationships.
• Oversee budget and agency management.
• Align PR with marketing and events.

Job description

Role Summary

The PR & Communications Manager is responsible for leading, owning, and scaling PR and Communications at MyWhoosh. This is a senior, high-trust role with responsibility for strategy, budget planning, agency management, and delivery of all PR and communications activity globally.

This role has a clear mandate to build and shape the PR & Communications function. The role holder will have full support from leadership to act decisively, grow the function, and genuinely own PR & Communications outcomes.

Reporting Line:

Director of Esports & Game Operations / Executive Leadership

Knowledge of cycling or minimum working in the sports space is highly preferred

Core Responsibilities

Strategy & Leadership:

• Develop and own MyWhoosh’s PR & Communications strategy aligned with overall business, marketing, and events strategy.
• Define annual priorities, deliverables, and KPIs for PR & Communications.
• Set and manage the PR & Communications budget (from 2026 onwards).
• Act as the internal owner and decision-maker for all PR & Comms activity.

Organic PR & Media Relations:

• Drive organic media coverage across cycling, esports, endurance sport, technology, and lifestyle media.
• Build and manage trusted relationships with key global and regional media.
• Manage inbound and outbound media queries and narratives.
• Ensure consistent messaging, tone of voice, and brand positioning across markets.

Paid Media & Agency Management:

• Define and execute paid media strategy aligned with business objectives.
• Appoint, brief, and manage PR agencies and paid media partners.
• Lead monthly agency reviews, content approvals, and performance tracking.
• Identify new media opportunities and emerging platforms in priority markets.

Cross-Functional Alignment:

• Work closely with Marketing and Events to ensure full alignment on campaigns, launches, and major initiatives.
• Lead PR & Communications planning and delivery for key global events (e.g. UCI, Triathlon, Esports).
• Manage brand ambassador communications and ensure contractual deliverables are met.

Partnerships & Stakeholder Management:

• Own PR and communications relationships with key stakeholders including UCI, federations, media, and partners.
• Develop communications strategies that support partnership value and visibility.

New Markets & Media Development:

• Develop PR and messaging strategies for new market entry aligned with business rationale.
• Identify and build relationships with new regional and international media.

Monitoring & Reporting:

• Oversee daily media monitoring across all markets.
• Deliver concise monthly reports covering coverage, sentiment, reach, and impact.
• Use insights to continuously refine strategy and messaging.