Product Marketing Manager - Global Business Solutions, METAP (Third Party Associate)

TikTok; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading social media platform is seeking a Product Strategy and Operations professional in Dubai to lead go-to-market strategies for gaming clients. The role demands 5+ years of experience in advertising technology, with a strong understanding of the gaming industry and required skills in data analytics. High fluency in Arabic or Turkish is preferred to communicate effectively with stakeholders in the METAP region. This position is managed via a third-party agency on a temporary basis.

Qualifications

• 5+ years of experience in advertising technology products.
• Experience or strong understanding of the gaming industry and its business models.
• Strategic thinker with basic data analytics skills.

Responsibilities

• Partner with Sales and Marketing to develop strategies for gaming clients.
• Collaborate with teams to build customer-centric solutions.
• Utilize data to understand pain points and influence product direction.

Skills

Advertising technology understanding

Commercial mindset

Data analytics skills

Communication skills in Arabic or Turkish

Education

Bachelor's degree or equivalent experience

MBA degree

Job description

The Product Strategy and Operations (PSO) team's mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever‑evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

Responsibilities

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long‑term objectives and develop go‑to‑market strategies for gaming clients.
• Collaborate with Product Management, HQ, and sales teams to build customer‑centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience;
• 5+ years of experience in advertising technology products with a strong commercial mindset and proven performance track record.
• Experience or strong understanding of the gaming industry, including in‑app advertising and in‑app purchase business models.
• Strategic thinker with basic data analytics skills to derive insights and inform decisions.
• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region, reflecting the nature of the markets this position covers.

Preferred Qualifications

• MBA degree.
• Proven ability to influence and collaborate with cross‑functional teams.
• Strong analytical and strategic perspective on digital marketing and advertising technology products.
• Demonstrated ability to deliver against ambitious performance goals and showcase brand value.
• Previous Product Marketing experience is not required but would be an advantage.

Important Note

This job posting is on behalf of a third‑party agency. It is a 12‑month temporary assignment managed by a third‑party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third‑party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third‑party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy