Product Manager

GMG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global well-being company in Dubai seeks an experienced Product Manager to lead e-commerce platforms and innovate initiatives. The role involves managing product operations, collaborating across functions, and driving project leadership to deliver exceptional customer experiences. Candidates should have 5-10 years in product management, a strong grasp of agile methodology, and a data-driven mindset. This position provides a vibrant work environment and valuable benefits.

Benefits

Family medical insurance

Family residency sponsorship

Flight allowances

Up to 30% discount in retail stores

Up to 20% discount in pharmacies

Qualifications

• Minimum of 5-10 years of experience in product management, preferably in retail or e-commerce.
• Proven experience in developing and delivering customer-centric solutions.
• Strong understanding of platform performance and optimization.

Responsibilities

• Own and manage end-to-end product operations for e-commerce websites.
• Act as liaison between stakeholders and development teams.
• Lead strategic initiatives including new brand website launches.

Skills

Agile methodologies

Stakeholder management

Data analysis

UX/UI best practices

Retail operations understanding

Tools

Jira

Google Analytics

Tableau

Job description

Who we are:

GMG is a global well‑being company retailing distributing and manufacturing a portfolio of leading international and home‑grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the world’s most successful and respected brands in the well‑being sector. Working across the Middle East, North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home‑grown brands such as Sun & Sand, Sports Dropkick, Supercare, Pharmacy Farm Fresh, Klassic and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sitas and McCain.

What you’ll be doing:

We are seeking a passionate and experienced Product Manager to join our Digital team to lead and optimize the operations of our existing e‑commerce platforms built on Salesforce Commerce Cloud (SFCC) and Shopify. This role will also own the delivery of new digital initiatives including website launches, platform enhancements and innovative commerce solutions that drive business growth and elevate customer experience.

Responsibilities:

1. Website Operations (SFCC Shopify)
   • Own and manage end‑to‑end product operations for existing e‑commerce websites across multiple brands and geographies.
   • Act as the primary liaison between business stakeholders, development teams, designers and third‑party vendors to ensure seamless daily operations.
   • Monitor platform performance, conversion KPIs and user journey data to identify opportunities for optimization.
2. Product Ownership
   • Own, maintain and prioritize product backlogs and sprint goals in collaboration with the technical team.
   • Define product specifications using clear, consistent and unambiguous user stories and acceptance criteria.
   • Champion the voice of the customer and business while balancing technical feasibility and ROI.
   • Conduct regular competitor benchmarking and e‑commerce trends analysis to fuel innovation and stay ahead of the curve.
3. Cross‑functional Collaboration
   • Collaborate with UX/UI, Analytics, Marketing, CRM, Supply Chain and Customer Service to deliver end‑to‑end customer journeys.
   • Manage vendors and development partners ensuring quality output and SLAs are met.
   • Present project updates, risks and outcomes to leadership and drive alignment across functions.
4. Project Leadership
   • Lead and deliver strategic initiatives including new country/brand website launches, integrations and re‑platforming projects.
   • Drive discovery, scoping and delivery of solutions – translating business needs into user stories, product requirements and release roadmaps.
   • Ensure is aligned with business goals, timelines and budget through agile or hybrid delivery methods.

Functional/Technical Competencies:

• Strong understanding of Agile methodologies and tools (e.g., Jira, Trello).
• Excellent negotiation and stakeholder management skills.
• Data‑driven mindset with proficiency in analytics tools (e.g., Google Analytics, Tableau).
• Knowledge of UX/UI best practices and digital trends.
• Ability to balance technical constraints with business needs.
• Strong understanding of retail operations, customer journeys and omnichannel strategies.

Experience:

Minimum of 5‑10 years of experience in product management, preferably in the retail or e‑commerce industry, with proven experience in developing and delivering customer‑centric solutions.

Why Join GMG

At GMG we’re dedicated to nurturing a vibrant, inclusive and engaging work environment that promotes growth, innovation and well‑being. Join us in our mission to inspire victories that make the world better for our team, our consumers and our communities.

If you’re seeking a challenging role where you can make a significant impact, we’d love to hear from you. Apply today to become part of our journey.

What we offer

• An opportunity to become part of diverse teams with international exposure.
• Comprehensive family medical insurance.
• Family residency sponsorship and flight allowances.
• Up to 30% discount in our premium retail sports brand stores.
• Up to 20% discount in our pharmacy chain.