PR Specialist - Middle East

Binance; Dubai; On-site; AED 120,000 - 200,000; Full time

Job description

Binance is the world’s largest crypto exchange, trusted by over 280 million users globally. They focus on building an inclusive financial ecosystem powered by blockchain and digital assets, offering products ranging from trading and finance to Web3 and education.

Responsibilities

• Promote Binance products across the Middle East through writing promotional content, planning online/offline events, and coordinating with partners.
• Develop deep understanding of local user needs and preferences, identify market opportunities, and boost product visibility.
• Support business development by building strong partnerships and relationships with key opinion leaders (KOLs).
• Monitor market trends, analyze competitors, and develop targeted market positioning and promotion strategies.
• Report progress regularly, share insights, and recommend improvements.

Requirements

• Bachelor’s degree or above, preferably in marketing, advertising, media, or related fields.
• Fluent English (to coordinate with international partners).
• Minimum 2 years experience in marketing, PR, or related roles, with proven success preferred.
• Strong data analysis and market research skills.
• Excellent communication and coordination skills for maintaining relationships with teams and partners.
• Quick learner with innovation spirit, adaptable to fast-changing markets.
• Passionate about marketing, strong teamwork, and ability to work under pressure.

Why Binance?

• Work with the world’s leading blockchain ecosystem.
• Collaborate with global, talented teams in a flat, user-centric organization.
• Enjoy autonomy in fast-paced, innovative projects.
• Career growth and continuous learning opportunities.
• Competitive salary and benefits.
• Work-from-home flexibility (depending on team needs).

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